Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 2.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we have a table (c) a new flavour each week (d) free name tags
- 3.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) better quality
- 4.🔍 Which is the odd one out? (a) grabbing their spot (b) faster service (c) posting fake reviews (d) spreading rumours
- 5.Which of these is not a unique selling point? (a) a new flavour each week (b) made from waste paper (c) personalised with names (d) same as every stall
- 6.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 7.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 8.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) spreading rumours (d) better quality
- 9.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 10.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 11.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 12.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 13.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) faster service (d) posting fake reviews
- 14.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we have a table (d) free name tags
- 15.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) we have a table (d) made from waste paper
- 16.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) breaking their sign (d) copying a rival’s logo
- 18.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) ready in five minutes (d) we are open
- 19.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 20.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 21.🔍 Which is the odd one out? (a) lying about a rival (b) faster service (c) a fair, lower price (d) a cleaner stall
- 22.Which of these is a clear unique selling point? (a) it is a product (b) made from waste paper (c) same as every stall (d) we have a table
- 23.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 24.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) we have a table (d) free name tags
- 25.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a fair, lower price (d) grabbing their spot
- 26.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 27.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) it is a product (d) ready in five minutes
- 28.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 29.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 30.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 31.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 32.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) we have a table (d) made from waste paper
- 33.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 34.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 35.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) lying about a rival (d) a cleaner stall
- 36.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 38.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 39.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 40.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) free name tags (d) we sell things
Answer key
- a unique selling point
- we have a table
- better quality
- faster service
- same as every stall
- a clear USP
- True
- spreading rumours
- a fair way to compete
- True
- False
- not a USP
- posting fake reviews
- free name tags
- made from waste paper
- True
- a new flavour
- we are open
- lying about a rival
- a clear USP
- lying about a rival
- made from waste paper
- ask what buyers miss
- free name tags
- grabbing their spot
- False
- it is a product
- False
- an unfair way
- a clear USP
- False
- we have a table
- False
- a clear USP
- a cleaner stall
- a clear USP
- a fair way to compete
- a fair way to compete
- True
- we sell things
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