Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 2.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) lying about a rival (d) copying a rival’s logo
- 3.Which of these is a fair way to compete? (a) better quality (b) spreading rumours (c) posting fake reviews (d) grabbing their spot
- 4.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 5.🔍 Which is the odd one out? (a) we have a table (b) it is a product (c) a new flavour each week (d) it has a price
- 6.🔍 Which is the odd one out? (a) it has a price (b) ready in five minutes (c) made from waste paper (d) personalised with names
- 7.Which of these is a clear unique selling point? (a) ready in five minutes (b) we are open (c) we sell things (d) it is a product
- 8.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) we sell things (d) ready in five minutes
- 9.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 10.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) a new flavour each week (d) it has a price
- 11.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 12.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) friendlier service (d) copying a rival’s logo
- 13.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 14.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 15.Which of these is an unfair way to compete? (a) spreading rumours (b) friendlier service (c) faster service (d) a cleaner stall
- 16.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) posting fake reviews (d) spreading rumours
- 17.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) spreading rumours (d) faster service
- 18.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) better quality (d) grabbing their spot
- 19.Which of these is an unfair way to compete? (a) faster service (b) grabbing their spot (c) a fair, lower price (d) friendlier service
- 20.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 21.Which of these is not a unique selling point? (a) free name tags (b) we are open (c) a new flavour each week (d) ready in five minutes
- 22.Which of these is a clear unique selling point? (a) a sugar-free recipe (b) it is a product (c) same as every stall (d) we sell things
- 23.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 24.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) skip it (d) pick a random word
- 25.Which of these is a clear unique selling point? (a) we sell things (b) delivered to your door (c) it is a product (d) same as every stall
- 26.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) we have a table (d) it is a product
- 27.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 28.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 29.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 30.Which of these is not a unique selling point? (a) a new flavour each week (b) we sell things (c) ready in five minutes (d) made from waste paper
- 31.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) faster service (d) a cleaner stall
- 32.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 33.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 34.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) posting fake reviews (b) a fair, lower price (c) lying about a rival (d) copying a rival’s logo
- 36.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 37.Which of these is a clear unique selling point? (a) made from waste paper (b) same as every stall (c) we sell things (d) it has a price
- 38.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 39.🔍 Which is the odd one out? (a) copying a rival’s logo (b) faster service (c) spreading rumours (d) lying about a rival
- 40.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
Answer key
- True
- a cleaner stall
- better quality
- not a USP
- a new flavour each week
- it has a price
- ready in five minutes
- we sell things
- True
- a new flavour each week
- True
- friendlier service
- False
- a clear USP
- spreading rumours
- friendlier service
- spreading rumours
- better quality
- grabbing their spot
- not a USP
- we are open
- a sugar-free recipe
- False
- ask what buyers miss
- delivered to your door
- personalised with names
- not a USP
- not a USP
- a unique selling point
- we sell things
- grabbing their spot
- a fair way to compete
- they get better choices
- True
- a fair, lower price
- a rival seller
- made from waste paper
- a fair way to compete
- faster service
- a fair way to compete
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