Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) breaking their sign (b) a cleaner stall (c) a fair, lower price (d) better quality
- 2.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 3.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) a cleaner stall (d) a fair, lower price
- 5.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 6.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to close them down (d) to set a fair price
- 7.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 8.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 9.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 10.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) free name tags (d) it is a product
- 11.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) same as every stall (d) personalised with names
- 12.🔍 Which is the odd one out? (a) posting fake reviews (b) friendlier service (c) faster service (d) a cleaner stall
- 13.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 14.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 15.Which of these is an unfair way to compete? (a) a new flavour (b) posting fake reviews (c) better quality (d) faster service
- 16.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 17.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 18.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 19.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 20.Which of these is a clear unique selling point? (a) we have a table (b) delivered to your door (c) we are open (d) we sell things
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 22.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) a new flavour (d) spreading rumours
- 23.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) we sell things (d) delivered to your door
- 24.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a cleaner stall (d) spreading rumours
- 25.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) better quality (d) a cleaner stall
- 26.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 27.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) posting fake reviews (d) lying about a rival
- 28.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) it is a product (d) a sugar-free recipe
- 29.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) a sugar-free recipe (d) we are open
- 30.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 31.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 32.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) friendlier service (d) faster service
- 34.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 35.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) we sell things (d) made from waste paper
- 36.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) better quality (d) grabbing their spot
- 37.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) a new flavour (d) a cleaner stall
- 39.Which of these is an unfair way to compete? (a) faster service (b) friendlier service (c) lying about a rival (d) a cleaner stall
- 40.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
Answer key
- breaking their sign
- a clear USP
- False
- spreading rumours
- a clear USP
- to set a fair price
- a fair way to compete
- ask what buyers miss
- a fair way to compete
- it is a product
- same as every stall
- posting fake reviews
- True
- a fair way to compete
- posting fake reviews
- False
- a clear USP
- a clear USP
- not a USP
- delivered to your door
- an unfair way
- a new flavour
- we sell things
- spreading rumours
- lying about a rival
- a clear USP
- a fair, lower price
- it is a product
- we are open
- a fair way to compete
- True
- False
- copying a rival’s logo
- False
- made from waste paper
- better quality
- an unfair way
- grabbing their spot
- lying about a rival
- they get better choices
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