Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 2.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 3.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) lying about a rival (d) a fair, lower price
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) we sell things (d) a new flavour each week
- 5.Which of these is not a unique selling point? (a) ready in five minutes (b) a new flavour each week (c) delivered to your door (d) it is a product
- 6.Which of these is an unfair way to compete? (a) grabbing their spot (b) a fair, lower price (c) a cleaner stall (d) friendlier service
- 7.🔍 Which is the odd one out? (a) faster service (b) posting fake reviews (c) a new flavour (d) friendlier service
- 8.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 9.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 10.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 11.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 12.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 13.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) posting fake reviews (d) a new flavour
- 14.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) it has a price (d) made from waste paper
- 15.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 16.🔍 Which is the odd one out? (a) personalised with names (b) a sugar-free recipe (c) we have a table (d) free name tags
- 17.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 18.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 19.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 20.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) a new flavour each week (d) we are open
- 21.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 22.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) a sugar-free recipe (d) delivered to your door
- 24.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 25.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 26.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 27.Which of these is a fair way to compete? (a) grabbing their spot (b) better quality (c) posting fake reviews (d) lying about a rival
- 28.Which of these is not a unique selling point? (a) we sell things (b) a new flavour each week (c) ready in five minutes (d) free name tags
- 29.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) personalised with names (d) delivered to your door
- 30.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 31.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) a fair, lower price
- 32.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) ask what buyers miss (d) pick a random word
- 33.Which of these is not a unique selling point? (a) delivered to your door (b) same as every stall (c) a sugar-free recipe (d) free name tags
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 35.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 36.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 37.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 38.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 39.Which of these is a clear unique selling point? (a) we have a table (b) a sugar-free recipe (c) it has a price (d) it is a product
- 40.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
Answer key
- not a USP
- True
- lying about a rival
- we sell things
- it is a product
- grabbing their spot
- posting fake reviews
- a fair way to compete
- False
- True
- a clear USP
- a fair way to compete
- a new flavour
- made from waste paper
- a clear USP
- we have a table
- True
- True
- True
- we are open
- True
- a clear USP
- same as every stall
- a fair way to compete
- an unfair way
- an unfair way
- better quality
- we sell things
- it has a price
- False
- grabbing their spot
- ask what buyers miss
- same as every stall
- an unfair way
- they get better choices
- not a USP
- a rival seller
- a unique selling point
- a sugar-free recipe
- not a USP
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