Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 2.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) we are open (d) a sugar-free recipe
- 3.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) personalised with names (d) same as every stall
- 4.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) a new flavour each week (d) we sell things
- 5.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 6.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 7.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) a cleaner stall
- 8.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 9.🔍 Which is the odd one out? (a) ready in five minutes (b) made from waste paper (c) same as every stall (d) personalised with names
- 10.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 11.🔍 Which is the odd one out? (a) grabbing their spot (b) posting fake reviews (c) copying a rival’s logo (d) friendlier service
- 12.🔍 Which is the odd one out? (a) personalised with names (b) a sugar-free recipe (c) a new flavour each week (d) it is a product
- 13.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) same as every stall (b) made from waste paper (c) we sell things (d) it is a product
- 15.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 16.Which of these is a clear unique selling point? (a) delivered to your door (b) we have a table (c) it has a price (d) same as every stall
- 17.🔍 Which is the odd one out? (a) better quality (b) a fair, lower price (c) copying a rival’s logo (d) a new flavour
- 18.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 19.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 20.Which of these is a clear unique selling point? (a) we have a table (b) free name tags (c) it has a price (d) we sell things
- 21.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a fair way to compete? (a) a fair, lower price (b) spreading rumours (c) copying a rival’s logo (d) lying about a rival
- 23.📊 A rival sells chai at ₹10. Why should you know this? (a) to complain (b) to set a fair price (c) to close them down (d) to copy their sign
- 24.Which of these is not a unique selling point? (a) ready in five minutes (b) free name tags (c) we are open (d) delivered to your door
- 25.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 26.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 27.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 28.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) grabbing their spot (d) better quality
- 29.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) we are open (d) a sugar-free recipe
- 30.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 31.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) posting fake reviews (d) a cleaner stall
- 32.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 33.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 34.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) same as every stall (d) ready in five minutes
- 35.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) it is a product (d) personalised with names
- 36.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 37.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) copy the rival exactly (d) ask what buyers miss
- 38.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) friendlier service (d) copying a rival’s logo
- 39.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 40.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) we are open (d) ready in five minutes
Answer key
- a clear USP
- a sugar-free recipe
- same as every stall
- we sell things
- not a USP
- True
- a cleaner stall
- an unfair way
- same as every stall
- a fair way to compete
- friendlier service
- it is a product
- a clear USP
- made from waste paper
- a fair way to compete
- delivered to your door
- copying a rival’s logo
- a unique selling point
- a fair way to compete
- free name tags
- a fair way to compete
- a fair, lower price
- to set a fair price
- we are open
- False
- a clear USP
- an unfair way
- grabbing their spot
- a sugar-free recipe
- False
- posting fake reviews
- True
- not a USP
- ready in five minutes
- personalised with names
- an unfair way
- ask what buyers miss
- friendlier service
- a clear USP
- we are open
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