Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 2.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) better quality
- 3.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) we have a table (d) delivered to your door
- 4.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) better quality (d) breaking their sign
- 5.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) copy the rival exactly (d) ask what buyers miss
- 6.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 7.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 8.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) a cleaner stall (d) grabbing their spot
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 10.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 11.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) delivered to your door (d) we are open
- 12.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) grabbing their spot (d) a fair, lower price
- 14.🔍 Which is the odd one out? (a) we have a table (b) personalised with names (c) a sugar-free recipe (d) free name tags
- 15.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) delivered to your door (d) same as every stall
- 16.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) faster service
- 18.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 19.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 20.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 21.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) posting fake reviews (d) better quality
- 22.Which of these is a fair way to compete? (a) posting fake reviews (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 23.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) free name tags (d) we are open
- 24.Which of these is an unfair way to compete? (a) lying about a rival (b) a cleaner stall (c) faster service (d) a fair, lower price
- 25.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a fair, lower price (d) posting fake reviews
- 26.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 27.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) same as every stall (d) free name tags
- 28.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) better quality (d) spreading rumours
- 29.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) spreading rumours (d) a cleaner stall
- 30.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) shops get rude (d) it is not good
- 31.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 32.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) posting fake reviews (d) better quality
- 34.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 35.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) a sugar-free recipe (d) we have a table
- 36.Which of these is a clear unique selling point? (a) it has a price (b) a sugar-free recipe (c) same as every stall (d) we are open
- 37.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) it has a price (d) delivered to your door
- 38.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 39.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 40.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
Answer key
- a clear USP
- better quality
- delivered to your door
- breaking their sign
- ask what buyers miss
- a fair way to compete
- a fair way to compete
- a cleaner stall
- a unique selling point
- not a USP
- we are open
- a clear USP
- grabbing their spot
- we have a table
- same as every stall
- False
- faster service
- True
- False
- not a USP
- better quality
- friendlier service
- we are open
- lying about a rival
- posting fake reviews
- True
- free name tags
- spreading rumours
- spreading rumours
- they get better choices
- a fair way to compete
- a fair way to compete
- posting fake reviews
- a clear USP
- we have a table
- a sugar-free recipe
- delivered to your door
- True
- a clear USP
- an unfair way
Free entrepreneurship lessons, practice and worksheets at talentjr.in/entrepreneurship-for-kids