Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) we have a table (d) free name tags
- 2.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 3.Which of these is a fair way to compete? (a) a fair, lower price (b) posting fake reviews (c) breaking their sign (d) copying a rival’s logo
- 4.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 5.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) a new flavour (d) a fair, lower price
- 6.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 7.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) copying a rival’s logo (d) breaking their sign
- 8.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 9.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) it is a product (d) a new flavour each week
- 10.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) faster service (d) better quality
- 11.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) breaking their sign (d) a new flavour
- 12.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) faster service (d) spreading rumours
- 13.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a fair, lower price (d) grabbing their spot
- 14.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 15.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) it has a price (d) free name tags
- 16.🔍 Which is the odd one out? (a) delivered to your door (b) it is a product (c) we sell things (d) we have a table
- 17.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 18.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) posting fake reviews (d) faster service
- 19.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) copying a rival’s logo (d) a cleaner stall
- 20.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 21.Which of these is not a unique selling point? (a) same as every stall (b) free name tags (c) a new flavour each week (d) a sugar-free recipe
- 22.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) posting fake reviews (d) a fair, lower price
- 23.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) delivered to your door (d) free name tags
- 24.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 25.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
- 27.Which of these is a clear unique selling point? (a) personalised with names (b) we sell things (c) it is a product (d) we are open
- 28.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) a cleaner stall (d) a new flavour
- 29.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 30.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) a sugar-free recipe (d) we are open
- 31.🔍 Which is the odd one out? (a) a sugar-free recipe (b) we have a table (c) it is a product (d) it has a price
- 32.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) it has a price (d) delivered to your door
- 33.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) it is a product (d) a sugar-free recipe
- 34.🔍 Which is the odd one out? (a) delivered to your door (b) we have a table (c) free name tags (d) made from waste paper
- 35.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 36.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 37.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 38.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 39.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 40.True or false: “it has a price” is not a unique selling point. (a) True (b) False
Answer key
- free name tags
- not a USP
- a fair, lower price
- an unfair way
- copying a rival’s logo
- an unfair way
- better quality
- False
- it is a product
- breaking their sign
- breaking their sign
- faster service
- grabbing their spot
- a unique selling point
- it has a price
- delivered to your door
- a rival seller
- posting fake reviews
- copying a rival’s logo
- an unfair way
- same as every stall
- a fair, lower price
- we sell things
- True
- True
- friendlier service
- personalised with names
- grabbing their spot
- True
- a sugar-free recipe
- a sugar-free recipe
- delivered to your door
- it is a product
- we have a table
- they get better choices
- a clear USP
- True
- True
- a clear USP
- True
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