Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 2.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 3.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) a new flavour (d) better quality
- 4.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 5.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) a sugar-free recipe (d) made from waste paper
- 6.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 7.🧪 How can you find a USP? (a) pick a random word (b) ask what buyers miss (c) copy the rival exactly (d) skip it
- 8.Which of these is an unfair way to compete? (a) faster service (b) breaking their sign (c) a fair, lower price (d) a new flavour
- 9.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) breaking their sign (d) grabbing their spot
- 10.Which of these is a clear unique selling point? (a) same as every stall (b) free name tags (c) we sell things (d) it is a product
- 11.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 12.🔍 Which is the odd one out? (a) a new flavour (b) a fair, lower price (c) grabbing their spot (d) friendlier service
- 13.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 14.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) we have a table (d) free name tags
- 15.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) faster service (d) posting fake reviews
- 16.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) it has a price (d) a sugar-free recipe
- 17.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 18.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 19.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 20.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 21.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 22.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) made from waste paper (d) same as every stall
- 23.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) it has a price (d) free name tags
- 24.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 25.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) we are open (d) delivered to your door
- 26.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) personalised with names (d) same as every stall
- 27.Which of these is a clear unique selling point? (a) we are open (b) a sugar-free recipe (c) we have a table (d) we sell things
- 28.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 29.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 30.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 31.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 32.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 33.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) ready in five minutes (d) same as every stall
- 34.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) a fair, lower price (d) a cleaner stall
- 35.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 36.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 37.Which of these is not a unique selling point? (a) a new flavour each week (b) made from waste paper (c) we sell things (d) a sugar-free recipe
- 38.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 39.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 40.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) copying a rival’s logo (d) a cleaner stall
Answer key
- a unique selling point
- a rival seller
- copying a rival’s logo
- a clear USP
- we sell things
- True
- ask what buyers miss
- breaking their sign
- friendlier service
- free name tags
- not a USP
- grabbing their spot
- a fair way to compete
- we have a table
- faster service
- a sugar-free recipe
- a clear USP
- a clear USP
- not a USP
- False
- an unfair way
- made from waste paper
- it has a price
- an unfair way
- delivered to your door
- same as every stall
- a sugar-free recipe
- not a USP
- they get better choices
- True
- an unfair way
- True
- ready in five minutes
- spreading rumours
- False
- a clear USP
- we sell things
- a fair way to compete
- a clear USP
- copying a rival’s logo
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