Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) it is a product (d) ready in five minutes
- 2.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a higher price only (d) a louder voice
- 3.Which of these is not a unique selling point? (a) we are open (b) free name tags (c) made from waste paper (d) ready in five minutes
- 4.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 5.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) copying a rival’s logo
- 6.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 7.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) breaking their sign (d) a cleaner stall
- 8.Which of these is a clear unique selling point? (a) made from waste paper (b) we have a table (c) it has a price (d) same as every stall
- 9.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) a new flavour (d) grabbing their spot
- 10.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 11.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 12.🏪 What is a competitor? (a) your teammate (b) a customer (c) a supplier (d) a rival seller
- 13.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) we sell things (d) personalised with names
- 14.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 15.Which of these is a fair way to compete? (a) grabbing their spot (b) a new flavour (c) lying about a rival (d) copying a rival’s logo
- 16.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 17.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) friendlier service (d) lying about a rival
- 18.🔍 Which is the odd one out? (a) a new flavour (b) breaking their sign (c) a cleaner stall (d) better quality
- 19.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 20.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) lying about a rival (d) friendlier service
- 21.Which of these is a clear unique selling point? (a) ready in five minutes (b) we are open (c) it has a price (d) same as every stall
- 22.Which of these is an unfair way to compete? (a) a new flavour (b) grabbing their spot (c) a fair, lower price (d) a cleaner stall
- 23.Which of these is a clear unique selling point? (a) personalised with names (b) it has a price (c) it is a product (d) we are open
- 24.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) a sugar-free recipe (d) personalised with names
- 25.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 26.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) breaking their sign (d) friendlier service
- 27.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 28.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) it has a price (d) same as every stall
- 29.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 30.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 31.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 32.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 33.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 34.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) faster service (d) a new flavour
- 35.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) same as every stall (d) a new flavour each week
- 36.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 37.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) it is a product (d) a new flavour each week
- 38.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) pick a random word (d) skip it
- 39.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) ready in five minutes (d) we sell things
- 40.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
Answer key
- it is a product
- a unique selling point
- we are open
- a fair way to compete
- copying a rival’s logo
- a clear USP
- a cleaner stall
- made from waste paper
- a new flavour
- False
- an unfair way
- a rival seller
- we sell things
- an unfair way
- a new flavour
- False
- friendlier service
- breaking their sign
- True
- friendlier service
- ready in five minutes
- grabbing their spot
- personalised with names
- it is a product
- not a USP
- breaking their sign
- a fair way to compete
- ready in five minutes
- a clear USP
- True
- not a USP
- True
- a fair way to compete
- posting fake reviews
- same as every stall
- False
- a new flavour each week
- ask what buyers miss
- we sell things
- True
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