Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) friendlier service (d) posting fake reviews
- 2.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) same as every stall (d) we sell things
- 3.Which of these is not a unique selling point? (a) same as every stall (b) delivered to your door (c) free name tags (d) a sugar-free recipe
- 4.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) we sell things (d) delivered to your door
- 5.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 6.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) a fair, lower price (d) breaking their sign
- 7.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) we have a table (d) we sell things
- 8.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) a sugar-free recipe (d) same as every stall
- 9.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) it has a price (d) a new flavour each week
- 10.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 11.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) delivered to your door (d) we sell things
- 12.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 13.Which of these is a fair way to compete? (a) grabbing their spot (b) friendlier service (c) lying about a rival (d) posting fake reviews
- 14.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) it has a price (d) it is a product
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) it has a price (c) free name tags (d) personalised with names
- 16.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 17.Which of these is a clear unique selling point? (a) it has a price (b) a sugar-free recipe (c) we have a table (d) it is a product
- 18.Which of these is an unfair way to compete? (a) a fair, lower price (b) friendlier service (c) spreading rumours (d) faster service
- 19.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 20.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) faster service (d) friendlier service
- 21.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 22.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) a fair, lower price (b) copying a rival’s logo (c) better quality (d) a new flavour
- 24.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) delivered to your door (d) a sugar-free recipe
- 25.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 27.Which of these is a clear unique selling point? (a) free name tags (b) it has a price (c) we have a table (d) we sell things
- 28.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 29.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 30.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) a fair, lower price (d) spreading rumours
- 31.Which of these is a fair way to compete? (a) lying about a rival (b) copying a rival’s logo (c) spreading rumours (d) a new flavour
- 32.Which of these is a clear unique selling point? (a) it is a product (b) personalised with names (c) we have a table (d) we sell things
- 33.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 34.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 35.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 36.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 37.Which of these is an unfair way to compete? (a) friendlier service (b) a fair, lower price (c) breaking their sign (d) faster service
- 38.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 39.🛍️ Why is competition good for customers? (a) it is not good (b) they get better choices (c) prices always rise (d) shops get rude
- 40.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
Answer key
- friendlier service
- made from waste paper
- same as every stall
- delivered to your door
- not a USP
- a fair, lower price
- personalised with names
- same as every stall
- it has a price
- not a USP
- delivered to your door
- a clear USP
- friendlier service
- a new flavour each week
- it has a price
- not a USP
- a sugar-free recipe
- spreading rumours
- False
- copying a rival’s logo
- a unique selling point
- a clear USP
- copying a rival’s logo
- it is a product
- not a USP
- an unfair way
- free name tags
- a clear USP
- a fair way to compete
- a fair, lower price
- a new flavour
- personalised with names
- a clear USP
- True
- a rival seller
- False
- breaking their sign
- False
- they get better choices
- a clear USP
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