Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a unique selling point (d) a rude sign
- 2.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) we have a table (d) a sugar-free recipe
- 3.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 4.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 5.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 6.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 7.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 8.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) posting fake reviews (d) breaking their sign
- 10.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) better quality (d) breaking their sign
- 11.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 12.Which of these is a fair way to compete? (a) grabbing their spot (b) posting fake reviews (c) better quality (d) spreading rumours
- 13.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) it has a price (d) delivered to your door
- 15.Which of these is a clear unique selling point? (a) delivered to your door (b) we are open (c) it is a product (d) we sell things
- 16.Which of these is an unfair way to compete? (a) a new flavour (b) copying a rival’s logo (c) faster service (d) friendlier service
- 17.🔍 Which is the odd one out? (a) a new flavour each week (b) made from waste paper (c) a sugar-free recipe (d) we sell things
- 18.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) copying a rival’s logo (d) friendlier service
- 19.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 20.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 21.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 22.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 23.🏪 What is a competitor? (a) your teammate (b) a rival seller (c) a supplier (d) a customer
- 24.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 25.🔍 Which is the odd one out? (a) spreading rumours (b) a fair, lower price (c) breaking their sign (d) lying about a rival
- 26.Which of these is a fair way to compete? (a) spreading rumours (b) copying a rival’s logo (c) grabbing their spot (d) a cleaner stall
- 27.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) a cleaner stall (d) spreading rumours
- 28.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to complain (c) to set a fair price (d) to copy their sign
- 29.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 30.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) better quality (d) posting fake reviews
- 31.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 32.Which of these is an unfair way to compete? (a) grabbing their spot (b) faster service (c) better quality (d) a fair, lower price
- 33.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) spreading rumours (d) a fair, lower price
- 34.Which of these is not a unique selling point? (a) it has a price (b) made from waste paper (c) free name tags (d) delivered to your door
- 35.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) a new flavour (d) lying about a rival
- 36.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 37.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 38.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 39.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) copying a rival’s logo (d) better quality
- 40.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
Answer key
- a unique selling point
- we have a table
- True
- a fair way to compete
- a clear USP
- False
- True
- False
- better quality
- breaking their sign
- not a USP
- better quality
- True
- delivered to your door
- delivered to your door
- copying a rival’s logo
- we sell things
- friendlier service
- False
- a fair way to compete
- a fair way to compete
- a clear USP
- a rival seller
- not a USP
- a fair, lower price
- a cleaner stall
- a cleaner stall
- to set a fair price
- an unfair way
- posting fake reviews
- an unfair way
- grabbing their spot
- a fair, lower price
- it has a price
- lying about a rival
- not a USP
- False
- False
- copying a rival’s logo
- an unfair way
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