Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) friendlier service (d) breaking their sign
- 2.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 3.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) friendlier service (d) posting fake reviews
- 4.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) better quality (d) lying about a rival
- 6.Which of these is not a unique selling point? (a) ready in five minutes (b) a sugar-free recipe (c) personalised with names (d) it has a price
- 7.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 8.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) better quality (d) copying a rival’s logo
- 9.🔍 Which is the odd one out? (a) personalised with names (b) a new flavour each week (c) ready in five minutes (d) same as every stall
- 10.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) a fair, lower price (d) a cleaner stall
- 11.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 12.🔍 Which is the odd one out? (a) personalised with names (b) delivered to your door (c) a new flavour each week (d) we sell things
- 13.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 14.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 15.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) delivered to your door (d) it has a price
- 16.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) friendlier service (d) grabbing their spot
- 17.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 18.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 19.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 20.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 21.Which of these is a clear unique selling point? (a) free name tags (b) we are open (c) we sell things (d) same as every stall
- 22.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) a new flavour (d) grabbing their spot
- 23.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) posting fake reviews (d) better quality
- 24.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 25.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) ready in five minutes (d) it is a product
- 26.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a rival seller (d) a customer
- 27.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 28.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 29.Which of these is a fair way to compete? (a) better quality (b) grabbing their spot (c) spreading rumours (d) posting fake reviews
- 30.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 31.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) we sell things (d) we are open
- 32.Which of these is not a unique selling point? (a) ready in five minutes (b) it is a product (c) a new flavour each week (d) made from waste paper
- 33.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 34.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) it has a price (d) ready in five minutes
- 35.Which of these is an unfair way to compete? (a) posting fake reviews (b) friendlier service (c) a new flavour (d) a cleaner stall
- 36.Which of these is a clear unique selling point? (a) same as every stall (b) personalised with names (c) we have a table (d) we sell things
- 37.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 38.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 39.Which of these is not a unique selling point? (a) delivered to your door (b) a new flavour each week (c) ready in five minutes (d) we have a table
- 40.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
Answer key
- friendlier service
- not a USP
- posting fake reviews
- an unfair way
- lying about a rival
- it has a price
- a fair way to compete
- copying a rival’s logo
- same as every stall
- grabbing their spot
- a clear USP
- we sell things
- False
- a fair way to compete
- delivered to your door
- grabbing their spot
- a clear USP
- False
- they get better choices
- a clear USP
- free name tags
- a new flavour
- better quality
- not a USP
- ready in five minutes
- a rival seller
- a fair way to compete
- False
- better quality
- an unfair way
- free name tags
- it is a product
- ask what buyers miss
- it has a price
- posting fake reviews
- personalised with names
- a clear USP
- not a USP
- we have a table
- False
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