Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) better quality (b) a new flavour (c) a cleaner stall (d) posting fake reviews
- 2.Which of these is a fair way to compete? (a) grabbing their spot (b) lying about a rival (c) breaking their sign (d) friendlier service
- 3.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a louder voice (d) a rude sign
- 4.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) we have a table (d) made from waste paper
- 7.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 8.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 9.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 10.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 11.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) breaking their sign (d) faster service
- 12.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 13.🧪 How can you find a USP? (a) ask what buyers miss (b) copy the rival exactly (c) pick a random word (d) skip it
- 14.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 15.🔍 Which is the odd one out? (a) breaking their sign (b) posting fake reviews (c) grabbing their spot (d) a fair, lower price
- 16.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) we have a table (d) delivered to your door
- 17.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) it has a price (d) delivered to your door
- 18.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 19.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) breaking their sign (d) friendlier service
- 20.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 21.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 22.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) posting fake reviews (d) copying a rival’s logo
- 23.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 24.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 25.🔍 Which is the odd one out? (a) a new flavour each week (b) it is a product (c) it has a price (d) we sell things
- 26.Which of these is not a unique selling point? (a) delivered to your door (b) ready in five minutes (c) we are open (d) a new flavour each week
- 27.Which of these is not a unique selling point? (a) a sugar-free recipe (b) delivered to your door (c) personalised with names (d) we have a table
- 28.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 29.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 30.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) we sell things (d) made from waste paper
- 31.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) it has a price (d) we sell things
- 32.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 33.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 34.🔍 Which is the odd one out? (a) we are open (b) a new flavour each week (c) delivered to your door (d) a sugar-free recipe
- 35.🔍 Which is the odd one out? (a) personalised with names (b) we are open (c) we have a table (d) same as every stall
- 36.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 37.Which of these is a fair way to compete? (a) a new flavour (b) grabbing their spot (c) copying a rival’s logo (d) lying about a rival
- 38.Which of these is an unfair way to compete? (a) grabbing their spot (b) friendlier service (c) a new flavour (d) faster service
- 39.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) we have a table (d) a sugar-free recipe
- 40.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
Answer key
- posting fake reviews
- friendlier service
- a unique selling point
- True
- not a USP
- made from waste paper
- a rival seller
- an unfair way
- a fair, lower price
- they get better choices
- breaking their sign
- not a USP
- ask what buyers miss
- False
- a fair, lower price
- delivered to your door
- it has a price
- an unfair way
- friendlier service
- True
- a clear USP
- faster service
- False
- True
- a new flavour each week
- we are open
- we have a table
- an unfair way
- False
- made from waste paper
- free name tags
- a clear USP
- a clear USP
- we are open
- personalised with names
- a fair way to compete
- a new flavour
- grabbing their spot
- a sugar-free recipe
- an unfair way
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