Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 2.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 3.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) a new flavour
- 4.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we sell things (d) ready in five minutes
- 5.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) faster service (b) grabbing their spot (c) a fair, lower price (d) better quality
- 7.Which of these is a fair way to compete? (a) a cleaner stall (b) copying a rival’s logo (c) lying about a rival (d) spreading rumours
- 8.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 9.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) posting fake reviews (d) a fair, lower price
- 10.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 11.Which of these is not a unique selling point? (a) ready in five minutes (b) made from waste paper (c) it has a price (d) personalised with names
- 12.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) lying about a rival (d) breaking their sign
- 13.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 14.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 15.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 16.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) a new flavour (d) copying a rival’s logo
- 17.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) a sugar-free recipe (d) we sell things
- 18.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) faster service (d) better quality
- 19.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 20.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) a new flavour (d) a cleaner stall
- 21.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to complain (c) to copy their sign (d) to close them down
- 22.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 23.Which of these is a clear unique selling point? (a) we have a table (b) we are open (c) a new flavour each week (d) we sell things
- 24.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 25.Which of these is a clear unique selling point? (a) we are open (b) ready in five minutes (c) it has a price (d) we sell things
- 26.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) copying a rival’s logo (d) grabbing their spot
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 28.Which of these is an unfair way to compete? (a) a cleaner stall (b) grabbing their spot (c) friendlier service (d) better quality
- 29.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 30.🔍 Which is the odd one out? (a) friendlier service (b) spreading rumours (c) better quality (d) faster service
- 31.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 32.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 33.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 34.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 35.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 36.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 37.🔍 Which is the odd one out? (a) lying about a rival (b) grabbing their spot (c) spreading rumours (d) faster service
- 38.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) a new flavour each week (d) same as every stall
- 39.Which of these is a fair way to compete? (a) faster service (b) breaking their sign (c) posting fake reviews (d) copying a rival’s logo
- 40.True or false: “it has a price” is not a unique selling point. (a) False (b) True
Answer key
- False
- a clear USP
- a new flavour
- ready in five minutes
- False
- grabbing their spot
- a cleaner stall
- an unfair way
- posting fake reviews
- a unique selling point
- it has a price
- better quality
- a clear USP
- False
- True
- a new flavour
- we sell things
- breaking their sign
- not a USP
- spreading rumours
- to set a fair price
- an unfair way
- a new flavour each week
- a clear USP
- ready in five minutes
- better quality
- a clear USP
- grabbing their spot
- an unfair way
- spreading rumours
- True
- True
- False
- an unfair way
- a fair way to compete
- a clear USP
- faster service
- a new flavour each week
- faster service
- True
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