Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we are open (c) delivered to your door (d) a new flavour each week
- 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 4.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 5.🧪 How can you find a USP? (a) copy the rival exactly (b) ask what buyers miss (c) skip it (d) pick a random word
- 6.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 7.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 8.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) same as every stall (d) made from waste paper
- 9.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 10.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 11.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) breaking their sign (d) a cleaner stall
- 12.Which of these is not a unique selling point? (a) personalised with names (b) we sell things (c) a sugar-free recipe (d) free name tags
- 13.Which of these is a fair way to compete? (a) a fair, lower price (b) grabbing their spot (c) breaking their sign (d) lying about a rival
- 14.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) it has a price (d) a sugar-free recipe
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 17.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) breaking their sign (d) faster service
- 18.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) we are open (d) a new flavour each week
- 19.Which of these is a fair way to compete? (a) friendlier service (b) breaking their sign (c) spreading rumours (d) copying a rival’s logo
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) posting fake reviews (c) lying about a rival (d) breaking their sign
- 21.Which of these is a clear unique selling point? (a) free name tags (b) we have a table (c) we are open (d) it is a product
- 22.🔍 Which is the odd one out? (a) same as every stall (b) we are open (c) it is a product (d) personalised with names
- 23.Which of these is a clear unique selling point? (a) it has a price (b) a new flavour each week (c) it is a product (d) we have a table
- 24.Which of these is not a unique selling point? (a) made from waste paper (b) ready in five minutes (c) it is a product (d) free name tags
- 25.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 26.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 27.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 28.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 29.🏪 What is a competitor? (a) a customer (b) your teammate (c) a rival seller (d) a supplier
- 30.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) copying a rival’s logo (d) a cleaner stall
- 31.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 32.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) we sell things (d) ready in five minutes
- 33.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 34.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to complain (c) to close them down (d) to copy their sign
- 35.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 36.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 37.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) breaking their sign (d) a cleaner stall
- 38.🔍 Which is the odd one out? (a) faster service (b) spreading rumours (c) a new flavour (d) a fair, lower price
- 39.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) better quality (d) a fair, lower price
- 40.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
Answer key
- we are open
- a clear USP
- not a USP
- True
- ask what buyers miss
- False
- False
- made from waste paper
- True
- a clear USP
- breaking their sign
- we sell things
- a fair, lower price
- not a USP
- it has a price
- a unique selling point
- faster service
- a new flavour each week
- friendlier service
- a fair, lower price
- free name tags
- personalised with names
- a new flavour each week
- it is a product
- an unfair way
- a clear USP
- a fair way to compete
- True
- a rival seller
- a cleaner stall
- an unfair way
- ready in five minutes
- False
- to set a fair price
- False
- a fair way to compete
- a cleaner stall
- spreading rumours
- posting fake reviews
- a clear USP
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