Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 2.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) we have a table (d) made from waste paper
- 3.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 4.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) friendlier service (d) lying about a rival
- 5.🔍 Which is the odd one out? (a) same as every stall (b) it is a product (c) it has a price (d) a new flavour each week
- 6.Which of these is a clear unique selling point? (a) it has a price (b) delivered to your door (c) we have a table (d) we are open
- 7.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) they get better choices (d) prices always rise
- 8.Which of these is a fair way to compete? (a) breaking their sign (b) grabbing their spot (c) copying a rival’s logo (d) a cleaner stall
- 9.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 10.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) a fair, lower price
- 11.🔍 Which is the odd one out? (a) a sugar-free recipe (b) a new flavour each week (c) delivered to your door (d) we have a table
- 12.Which of these is an unfair way to compete? (a) a cleaner stall (b) breaking their sign (c) a new flavour (d) a fair, lower price
- 13.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) faster service (d) better quality
- 14.Which of these is a clear unique selling point? (a) it is a product (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 15.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 16.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 17.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) free name tags (d) we sell things
- 18.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) posting fake reviews (d) lying about a rival
- 19.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 20.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) a new flavour each week (d) ready in five minutes
- 21.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 22.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 23.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) spreading rumours (d) grabbing their spot
- 24.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) friendlier service (d) posting fake reviews
- 25.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 26.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 27.🔍 Which is the odd one out? (a) delivered to your door (b) we sell things (c) a sugar-free recipe (d) ready in five minutes
- 28.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 29.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) a sugar-free recipe (d) free name tags
- 30.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 31.Which of these is not a unique selling point? (a) it has a price (b) a sugar-free recipe (c) delivered to your door (d) free name tags
- 32.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) same as every stall (d) we sell things
- 33.Which of these is a clear unique selling point? (a) we sell things (b) ready in five minutes (c) it has a price (d) we have a table
- 34.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) free name tags (d) we have a table
- 35.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 36.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 37.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) a fair, lower price
- 38.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) a fair, lower price (d) better quality
- 39.Which of these is a clear unique selling point? (a) a new flavour each week (b) it is a product (c) we are open (d) it has a price
- 40.🔍 Which is the odd one out? (a) free name tags (b) delivered to your door (c) we are open (d) ready in five minutes
Answer key
- True
- we have a table
- a fair way to compete
- lying about a rival
- a new flavour each week
- delivered to your door
- they get better choices
- a cleaner stall
- False
- a fair, lower price
- we have a table
- breaking their sign
- spreading rumours
- a sugar-free recipe
- False
- a unique selling point
- we sell things
- better quality
- ask what buyers miss
- it has a price
- not a USP
- False
- better quality
- posting fake reviews
- True
- True
- we sell things
- a clear USP
- it is a product
- a clear USP
- it has a price
- ready in five minutes
- ready in five minutes
- free name tags
- an unfair way
- False
- grabbing their spot
- lying about a rival
- a new flavour each week
- we are open
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