Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) better quality (b) copying a rival’s logo (c) lying about a rival (d) spreading rumours
- 2.🔍 Which is the odd one out? (a) a sugar-free recipe (b) personalised with names (c) delivered to your door (d) we have a table
- 3.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) your teammate (d) a customer
- 4.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 5.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) we sell things (b) it is a product (c) we are open (d) personalised with names
- 7.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 8.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) faster service (d) a fair, lower price
- 9.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 10.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
- 11.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to set a fair price (d) to close them down
- 12.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 13.🔍 Which is the odd one out? (a) made from waste paper (b) we are open (c) it has a price (d) we have a table
- 14.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 15.Which of these is an unfair way to compete? (a) friendlier service (b) grabbing their spot (c) a new flavour (d) a cleaner stall
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 18.Which of these is a clear unique selling point? (a) we sell things (b) delivered to your door (c) we are open (d) it has a price
- 19.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) we have a table (d) free name tags
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 21.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) copying a rival’s logo (d) friendlier service
- 22.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 23.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) lying about a rival (d) friendlier service
- 24.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) friendlier service (d) a new flavour
- 25.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 26.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 27.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 28.Which of these is not a unique selling point? (a) it has a price (b) delivered to your door (c) personalised with names (d) free name tags
- 29.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) it has a price (d) we are open
- 30.Which of these is a clear unique selling point? (a) personalised with names (b) we sell things (c) we are open (d) same as every stall
- 31.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 32.Which of these is a fair way to compete? (a) faster service (b) posting fake reviews (c) copying a rival’s logo (d) grabbing their spot
- 33.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 34.🔍 Which is the odd one out? (a) we sell things (b) free name tags (c) ready in five minutes (d) a new flavour each week
- 35.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 36.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) friendlier service (d) a cleaner stall
- 37.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) grabbing their spot (d) friendlier service
- 38.🔍 Which is the odd one out? (a) it is a product (b) ready in five minutes (c) free name tags (d) personalised with names
- 39.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) faster service (d) friendlier service
- 40.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
Answer key
- better quality
- we have a table
- a rival seller
- a clear USP
- True
- personalised with names
- a fair way to compete
- spreading rumours
- a fair way to compete
- ask what buyers miss
- to set a fair price
- not a USP
- made from waste paper
- True
- grabbing their spot
- not a USP
- True
- delivered to your door
- free name tags
- a fair, lower price
- friendlier service
- False
- friendlier service
- lying about a rival
- a unique selling point
- a clear USP
- an unfair way
- it has a price
- delivered to your door
- personalised with names
- a clear USP
- faster service
- a fair way to compete
- we sell things
- a clear USP
- breaking their sign
- grabbing their spot
- it is a product
- lying about a rival
- False
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