Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 2.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) it is not good (d) they get better choices
- 3.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) pick a random word (d) copy the rival exactly
- 4.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 5.Which of these is a fair way to compete? (a) a new flavour (b) lying about a rival (c) copying a rival’s logo (d) posting fake reviews
- 6.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) free name tags (d) we have a table
- 7.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 8.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) same as every stall (d) delivered to your door
- 9.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) a new flavour each week (b) personalised with names (c) we sell things (d) free name tags
- 11.🔍 Which is the odd one out? (a) ready in five minutes (b) personalised with names (c) same as every stall (d) free name tags
- 12.Which of these is a fair way to compete? (a) copying a rival’s logo (b) spreading rumours (c) faster service (d) lying about a rival
- 13.Which of these is not a unique selling point? (a) personalised with names (b) a new flavour each week (c) made from waste paper (d) we are open
- 14.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 15.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 16.🔍 Which is the odd one out? (a) personalised with names (b) we are open (c) delivered to your door (d) a sugar-free recipe
- 17.🔍 Which is the odd one out? (a) personalised with names (b) a new flavour each week (c) it is a product (d) a sugar-free recipe
- 18.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 19.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) personalised with names (d) it has a price
- 20.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) same as every stall (d) made from waste paper
- 21.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 22.🔍 Which is the odd one out? (a) better quality (b) copying a rival’s logo (c) a new flavour (d) friendlier service
- 23.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) we are open (d) it is a product
- 24.Which of these is an unfair way to compete? (a) a fair, lower price (b) breaking their sign (c) better quality (d) friendlier service
- 25.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 26.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 27.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 28.Which of these is a clear unique selling point? (a) we have a table (b) personalised with names (c) we are open (d) we sell things
- 29.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 30.🏪 What is a competitor? (a) a rival seller (b) a supplier (c) a customer (d) your teammate
- 31.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 32.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) a sugar-free recipe (d) we sell things
- 33.Which of these is a fair way to compete? (a) friendlier service (b) grabbing their spot (c) breaking their sign (d) copying a rival’s logo
- 34.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) posting fake reviews (d) friendlier service
- 35.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) a fair, lower price (d) lying about a rival
- 36.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 37.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a unique selling point (c) a rude sign (d) a louder voice
- 38.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 39.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) ready in five minutes (d) it has a price
- 40.True or false: “we have a table” is not a unique selling point. (a) False (b) True
Answer key
- a clear USP
- they get better choices
- ask what buyers miss
- True
- a new flavour
- free name tags
- a clear USP
- delivered to your door
- an unfair way
- we sell things
- same as every stall
- faster service
- we are open
- a clear USP
- an unfair way
- we are open
- it is a product
- not a USP
- personalised with names
- made from waste paper
- an unfair way
- copying a rival’s logo
- a new flavour each week
- breaking their sign
- a clear USP
- False
- a fair way to compete
- personalised with names
- a clear USP
- a rival seller
- a clear USP
- a sugar-free recipe
- friendlier service
- posting fake reviews
- a fair, lower price
- False
- a unique selling point
- not a USP
- it has a price
- True
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