Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) breaking their sign (b) faster service (c) better quality (d) friendlier service
- 2.Which of these is a clear unique selling point? (a) free name tags (b) we sell things (c) we have a table (d) it is a product
- 3.Which of these is an unfair way to compete? (a) friendlier service (b) better quality (c) grabbing their spot (d) faster service
- 4.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it is a product (c) a new flavour each week (d) ready in five minutes
- 5.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) free name tags (b) we have a table (c) made from waste paper (d) ready in five minutes
- 7.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) friendlier service (d) lying about a rival
- 8.🔍 Which is the odd one out? (a) friendlier service (b) grabbing their spot (c) better quality (d) a new flavour
- 9.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 10.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 11.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) better quality (d) spreading rumours
- 12.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 13.Which of these is a fair way to compete? (a) grabbing their spot (b) faster service (c) breaking their sign (d) copying a rival’s logo
- 14.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) ready in five minutes (d) it has a price
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 16.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) a fair, lower price (d) lying about a rival
- 17.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) better quality (d) friendlier service
- 18.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) lying about a rival (d) grabbing their spot
- 19.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 20.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 21.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) we are open (d) a new flavour each week
- 22.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 23.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 24.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 25.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 26.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) made from waste paper (d) we are open
- 27.🔍 Which is the odd one out? (a) free name tags (b) it is a product (c) ready in five minutes (d) delivered to your door
- 28.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 29.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) free name tags (d) we sell things
- 30.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 31.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 32.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 33.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to complain (c) to close them down (d) to set a fair price
- 34.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) a new flavour
- 35.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 36.Which of these is a fair way to compete? (a) a cleaner stall (b) lying about a rival (c) spreading rumours (d) posting fake reviews
- 37.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) a sugar-free recipe (d) we sell things
- 38.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 39.🔍 Which is the odd one out? (a) a fair, lower price (b) spreading rumours (c) grabbing their spot (d) copying a rival’s logo
- 40.Which of these is not a unique selling point? (a) a sugar-free recipe (b) a new flavour each week (c) made from waste paper (d) same as every stall
Answer key
- breaking their sign
- free name tags
- grabbing their spot
- it is a product
- True
- we have a table
- lying about a rival
- grabbing their spot
- not a USP
- a fair way to compete
- spreading rumours
- an unfair way
- faster service
- it has a price
- a unique selling point
- lying about a rival
- breaking their sign
- faster service
- a clear USP
- not a USP
- we are open
- not a USP
- an unfair way
- a clear USP
- False
- we are open
- it is a product
- False
- free name tags
- a fair way to compete
- True
- False
- to set a fair price
- a new flavour
- False
- a cleaner stall
- we sell things
- a clear USP
- a fair, lower price
- same as every stall
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