Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) posting fake reviews (d) better quality
- 2.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) it is a product (d) a new flavour each week
- 3.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) friendlier service (d) copying a rival’s logo
- 4.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 5.🧪 How can you find a USP? (a) skip it (b) copy the rival exactly (c) pick a random word (d) ask what buyers miss
- 6.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 7.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) it is not good (d) shops get rude
- 8.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) a new flavour (d) better quality
- 10.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 11.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 12.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 13.Which of these is an unfair way to compete? (a) better quality (b) a cleaner stall (c) faster service (d) breaking their sign
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) lying about a rival (d) faster service
- 15.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 16.🔍 Which is the odd one out? (a) we sell things (b) ready in five minutes (c) made from waste paper (d) personalised with names
- 17.Which of these is a clear unique selling point? (a) made from waste paper (b) same as every stall (c) it is a product (d) we are open
- 18.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) we have a table (d) made from waste paper
- 19.Which of these is not a unique selling point? (a) we are open (b) delivered to your door (c) a sugar-free recipe (d) made from waste paper
- 20.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we sell things (c) made from waste paper (d) a new flavour each week
- 21.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 22.🔍 Which is the odd one out? (a) ready in five minutes (b) we are open (c) personalised with names (d) free name tags
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) grabbing their spot (d) a cleaner stall
- 25.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) a cleaner stall (d) faster service
- 26.Which of these is a fair way to compete? (a) lying about a rival (b) faster service (c) grabbing their spot (d) copying a rival’s logo
- 27.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 28.True or false: “a new flavour each week” is a clear unique selling point. (a) False (b) True
- 29.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) a new flavour (d) copying a rival’s logo
- 30.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 31.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) spreading rumours (d) posting fake reviews
- 32.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 33.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) spreading rumours (d) grabbing their spot
- 34.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 35.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) spreading rumours (d) a fair, lower price
- 36.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) posting fake reviews (d) a fair, lower price
- 37.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 38.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) it has a price (d) personalised with names
- 39.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 40.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) it is a product (d) free name tags
Answer key
- better quality
- a new flavour each week
- copying a rival’s logo
- not a USP
- ask what buyers miss
- not a USP
- they get better choices
- True
- breaking their sign
- a fair way to compete
- a clear USP
- a clear USP
- breaking their sign
- faster service
- True
- we sell things
- made from waste paper
- we have a table
- we are open
- we sell things
- an unfair way
- we are open
- a clear USP
- grabbing their spot
- grabbing their spot
- faster service
- True
- True
- a new flavour
- False
- friendlier service
- an unfair way
- a cleaner stall
- True
- spreading rumours
- a fair, lower price
- a fair way to compete
- it has a price
- not a USP
- free name tags
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