Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) delivered to your door (b) free name tags (c) we sell things (d) a sugar-free recipe
- 2.🔍 Which is the odd one out? (a) a new flavour (b) spreading rumours (c) faster service (d) friendlier service
- 3.🔍 Which is the odd one out? (a) it has a price (b) it is a product (c) we have a table (d) personalised with names
- 4.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) spreading rumours (b) breaking their sign (c) a fair, lower price (d) copying a rival’s logo
- 6.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) same as every stall (d) personalised with names
- 7.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) faster service (d) copying a rival’s logo
- 8.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 9.🔍 Which is the odd one out? (a) friendlier service (b) a new flavour (c) posting fake reviews (d) a fair, lower price
- 10.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 11.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 12.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 13.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 14.🔍 Which is the odd one out? (a) same as every stall (b) personalised with names (c) a sugar-free recipe (d) a new flavour each week
- 15.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 16.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 17.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 18.Which of these is not a unique selling point? (a) ready in five minutes (b) we have a table (c) free name tags (d) delivered to your door
- 19.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 20.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 21.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) same as every stall (d) we sell things
- 22.Which of these is an unfair way to compete? (a) a fair, lower price (b) faster service (c) spreading rumours (d) friendlier service
- 23.🔍 Which is the odd one out? (a) it is a product (b) a new flavour each week (c) personalised with names (d) ready in five minutes
- 24.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) prices always rise (d) shops get rude
- 25.Which of these is not a unique selling point? (a) delivered to your door (b) personalised with names (c) we are open (d) made from waste paper
- 26.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) free name tags (d) it is a product
- 27.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 28.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) we have a table (d) a sugar-free recipe
- 29.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 30.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 31.Which of these is an unfair way to compete? (a) friendlier service (b) copying a rival’s logo (c) better quality (d) a fair, lower price
- 32.🔍 Which is the odd one out? (a) spreading rumours (b) better quality (c) breaking their sign (d) lying about a rival
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 34.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 35.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 36.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 37.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 38.Which of these is a fair way to compete? (a) posting fake reviews (b) a cleaner stall (c) copying a rival’s logo (d) lying about a rival
- 39.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) same as every stall (d) we are open
- 40.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
Answer key
- we sell things
- spreading rumours
- personalised with names
- a fair way to compete
- a fair, lower price
- personalised with names
- faster service
- ask what buyers miss
- posting fake reviews
- a fair way to compete
- a clear USP
- an unfair way
- not a USP
- same as every stall
- a clear USP
- False
- True
- we have a table
- False
- a unique selling point
- made from waste paper
- spreading rumours
- it is a product
- they get better choices
- we are open
- it is a product
- a clear USP
- a sugar-free recipe
- a rival seller
- not a USP
- copying a rival’s logo
- better quality
- a clear USP
- False
- an unfair way
- a fair way to compete
- True
- a cleaner stall
- a new flavour each week
- a clear USP
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