Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) posting fake reviews (d) lying about a rival
- 2.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 3.Which of these is a fair way to compete? (a) a new flavour (b) lying about a rival (c) posting fake reviews (d) copying a rival’s logo
- 4.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) we have a table (d) same as every stall
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 6.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 7.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 8.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 9.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 10.🔍 Which is the odd one out? (a) a fair, lower price (b) grabbing their spot (c) a cleaner stall (d) faster service
- 11.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) breaking their sign (d) grabbing their spot
- 12.Which of these is a clear unique selling point? (a) it has a price (b) delivered to your door (c) we have a table (d) we sell things
- 13.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) grabbing their spot (d) a cleaner stall
- 14.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) friendlier service (d) spreading rumours
- 15.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 16.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we have a table (c) delivered to your door (d) a new flavour each week
- 17.True or false: “we have a table” is not a unique selling point. (a) False (b) True
- 18.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 19.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 20.🔍 Which is the odd one out? (a) a fair, lower price (b) spreading rumours (c) lying about a rival (d) breaking their sign
- 21.Which of these is not a unique selling point? (a) it is a product (b) delivered to your door (c) a sugar-free recipe (d) free name tags
- 22.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) friendlier service (d) posting fake reviews
- 23.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 24.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 25.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 26.🏪 What is a competitor? (a) your teammate (b) a customer (c) a supplier (d) a rival seller
- 27.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
- 28.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 29.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 30.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 31.True or false: “same as every stall” is not a unique selling point. (a) False (b) True
- 32.True or false: “it has a price” is not a unique selling point. (a) True (b) False
- 33.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 34.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 35.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 36.🔍 Which is the odd one out? (a) better quality (b) copying a rival’s logo (c) a fair, lower price (d) friendlier service
- 37.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 38.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 39.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) we have a table (d) made from waste paper
- 40.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
Answer key
- better quality
- False
- a new flavour
- free name tags
- not a USP
- a clear USP
- an unfair way
- False
- False
- grabbing their spot
- faster service
- delivered to your door
- a cleaner stall
- friendlier service
- a fair way to compete
- we have a table
- True
- an unfair way
- they get better choices
- a fair, lower price
- it is a product
- posting fake reviews
- not a USP
- True
- a clear USP
- a rival seller
- ask what buyers miss
- True
- an unfair way
- an unfair way
- True
- True
- a fair way to compete
- a clear USP
- a clear USP
- copying a rival’s logo
- False
- False
- we have a table
- False
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