Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a rude sign (d) a unique selling point
- 2.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) posting fake reviews (d) copying a rival’s logo
- 3.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 4.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 5.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 6.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) ready in five minutes (d) personalised with names
- 7.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 8.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 9.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) a cleaner stall (d) posting fake reviews
- 10.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 11.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 12.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 13.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 14.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 15.Which of these is a fair way to compete? (a) a cleaner stall (b) grabbing their spot (c) breaking their sign (d) posting fake reviews
- 16.🔍 Which is the odd one out? (a) free name tags (b) we sell things (c) same as every stall (d) we are open
- 17.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 19.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) faster service (d) grabbing their spot
- 20.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) better quality (d) a fair, lower price
- 21.🔍 Which is the odd one out? (a) a new flavour (b) faster service (c) a fair, lower price (d) breaking their sign
- 22.Which of these is an unfair way to compete? (a) a cleaner stall (b) faster service (c) a fair, lower price (d) lying about a rival
- 23.🔍 Which is the odd one out? (a) lying about a rival (b) a cleaner stall (c) copying a rival’s logo (d) breaking their sign
- 24.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 25.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 26.🔍 Which is the odd one out? (a) we have a table (b) delivered to your door (c) we sell things (d) it is a product
- 27.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to complain (d) to set a fair price
- 28.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) delivered to your door (d) it is a product
- 29.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) made from waste paper (d) we sell things
- 30.Which of these is a fair way to compete? (a) copying a rival’s logo (b) breaking their sign (c) a new flavour (d) spreading rumours
- 31.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 32.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) a cleaner stall (d) faster service
- 33.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 34.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 35.🔍 Which is the odd one out? (a) grabbing their spot (b) friendlier service (c) posting fake reviews (d) breaking their sign
- 36.Which of these is an unfair way to compete? (a) a fair, lower price (b) a cleaner stall (c) grabbing their spot (d) a new flavour
- 37.Which of these is a clear unique selling point? (a) we have a table (b) made from waste paper (c) same as every stall (d) it is a product
- 38.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) we sell things (d) a new flavour each week
- 39.Which of these is a clear unique selling point? (a) personalised with names (b) same as every stall (c) it has a price (d) we sell things
- 40.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
Answer key
- a unique selling point
- a fair, lower price
- a fair way to compete
- True
- True
- it is a product
- not a USP
- True
- posting fake reviews
- a rival seller
- a clear USP
- False
- False
- an unfair way
- a cleaner stall
- free name tags
- not a USP
- a fair way to compete
- faster service
- posting fake reviews
- breaking their sign
- lying about a rival
- a cleaner stall
- a clear USP
- an unfair way
- delivered to your door
- to set a fair price
- delivered to your door
- made from waste paper
- a new flavour
- False
- copying a rival’s logo
- a clear USP
- False
- friendlier service
- grabbing their spot
- made from waste paper
- we sell things
- personalised with names
- not a USP
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