Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) breaking their sign (d) posting fake reviews
- 2.Which of these is a clear unique selling point? (a) it is a product (b) delivered to your door (c) we are open (d) we sell things
- 3.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 4.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) a sugar-free recipe (d) a new flavour each week
- 5.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) better quality (b) posting fake reviews (c) a new flavour (d) friendlier service
- 7.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 8.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) it has a price (d) made from waste paper
- 9.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) posting fake reviews (d) friendlier service
- 10.Which of these is a fair way to compete? (a) lying about a rival (b) better quality (c) breaking their sign (d) copying a rival’s logo
- 11.🔍 Which is the odd one out? (a) personalised with names (b) made from waste paper (c) a new flavour each week (d) we sell things
- 12.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) we have a table (d) a new flavour each week
- 13.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 14.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) grabbing their spot (d) a fair, lower price
- 15.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) better quality (d) lying about a rival
- 16.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) it is a product (d) ready in five minutes
- 17.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 18.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) a new flavour each week (d) same as every stall
- 19.True or false: “we sell things” is not a unique selling point. (a) True (b) False
- 20.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) free name tags (d) same as every stall
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 22.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 23.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 24.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 25.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 26.Which of these is an unfair way to compete? (a) friendlier service (b) faster service (c) a fair, lower price (d) copying a rival’s logo
- 27.🔍 Which is the odd one out? (a) a new flavour each week (b) free name tags (c) personalised with names (d) it is a product
- 28.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 29.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) made from waste paper (d) it is a product
- 30.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 31.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 32.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 33.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) it is not good (d) they get better choices
- 34.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 35.Which of these is not a unique selling point? (a) a sugar-free recipe (b) delivered to your door (c) we have a table (d) personalised with names
- 36.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 37.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 38.🔍 Which is the odd one out? (a) spreading rumours (b) copying a rival’s logo (c) breaking their sign (d) a new flavour
- 39.Which of these is a clear unique selling point? (a) we have a table (b) we sell things (c) it is a product (d) personalised with names
- 40.🔍 Which is the odd one out? (a) breaking their sign (b) faster service (c) friendlier service (d) a fair, lower price
Answer key
- friendlier service
- delivered to your door
- False
- it has a price
- False
- posting fake reviews
- an unfair way
- it has a price
- friendlier service
- better quality
- we sell things
- we have a table
- a clear USP
- grabbing their spot
- better quality
- ready in five minutes
- False
- same as every stall
- True
- free name tags
- an unfair way
- a clear USP
- not a USP
- False
- a clear USP
- copying a rival’s logo
- it is a product
- an unfair way
- it is a product
- True
- a unique selling point
- a fair way to compete
- they get better choices
- not a USP
- we have a table
- a clear USP
- a clear USP
- a new flavour
- personalised with names
- breaking their sign
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