Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it has a price” is a clear unique selling point. (a) False (b) True
- 2.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 3.🔍 Which is the odd one out? (a) a fair, lower price (b) faster service (c) grabbing their spot (d) friendlier service
- 4.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 5.🔍 Which is the odd one out? (a) free name tags (b) it has a price (c) same as every stall (d) we have a table
- 6.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 7.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a fair, lower price (d) posting fake reviews
- 8.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 9.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 10.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 11.🏪 What is a competitor? (a) a customer (b) a supplier (c) a rival seller (d) your teammate
- 12.🔍 Which is the odd one out? (a) a new flavour (b) grabbing their spot (c) breaking their sign (d) copying a rival’s logo
- 13.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) a cleaner stall (d) grabbing their spot
- 14.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 15.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 16.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 17.🔍 Which is the odd one out? (a) posting fake reviews (b) better quality (c) friendlier service (d) faster service
- 18.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 19.Which of these is not a unique selling point? (a) we are open (b) a new flavour each week (c) a sugar-free recipe (d) delivered to your door
- 20.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 21.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 22.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 23.Which of these is a fair way to compete? (a) posting fake reviews (b) breaking their sign (c) copying a rival’s logo (d) a new flavour
- 24.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) lying about a rival (d) friendlier service
- 25.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 26.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) friendlier service (d) copying a rival’s logo
- 27.🔍 Which is the odd one out? (a) it has a price (b) we have a table (c) we are open (d) personalised with names
- 28.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) free name tags (d) personalised with names
- 29.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) we have a table (d) personalised with names
- 30.Which of these is not a unique selling point? (a) a sugar-free recipe (b) we have a table (c) delivered to your door (d) ready in five minutes
- 31.Which of these is a clear unique selling point? (a) it has a price (b) free name tags (c) same as every stall (d) it is a product
- 32.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) a fair, lower price (b) lying about a rival (c) friendlier service (d) a cleaner stall
- 34.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 35.🛍️ Why is competition good for customers? (a) they get better choices (b) it is not good (c) prices always rise (d) shops get rude
- 36.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 37.Which of these is a clear unique selling point? (a) made from waste paper (b) it has a price (c) we have a table (d) it is a product
- 38.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 39.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 40.Which of these is an unfair way to compete? (a) faster service (b) lying about a rival (c) a cleaner stall (d) friendlier service
Answer key
- False
- a clear USP
- grabbing their spot
- not a USP
- free name tags
- a unique selling point
- posting fake reviews
- a clear USP
- a clear USP
- not a USP
- a rival seller
- a new flavour
- a cleaner stall
- a clear USP
- ask what buyers miss
- False
- posting fake reviews
- True
- we are open
- False
- not a USP
- False
- a new flavour
- friendlier service
- an unfair way
- copying a rival’s logo
- personalised with names
- we sell things
- we have a table
- we have a table
- free name tags
- False
- lying about a rival
- True
- they get better choices
- an unfair way
- made from waste paper
- False
- not a USP
- lying about a rival
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