Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) it is a product (b) a new flavour each week (c) we have a table (d) same as every stall
- 2.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 3.Which of these is a clear unique selling point? (a) we have a table (b) ready in five minutes (c) same as every stall (d) it is a product
- 4.Which of these is a clear unique selling point? (a) made from waste paper (b) it has a price (c) it is a product (d) we sell things
- 5.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 6.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 7.🛍️ Why is competition good for customers? (a) it is not good (b) shops get rude (c) they get better choices (d) prices always rise
- 8.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 10.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) lying about a rival (d) friendlier service
- 11.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) friendlier service (d) posting fake reviews
- 12.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) it has a price (d) a new flavour each week
- 13.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 14.Which of these is a clear unique selling point? (a) it is a product (b) a sugar-free recipe (c) same as every stall (d) we sell things
- 15.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) free name tags (d) we sell things
- 16.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 17.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) we have a table (d) made from waste paper
- 18.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) breaking their sign (d) better quality
- 19.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 20.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) spreading rumours (d) faster service
- 21.Which of these is a fair way to compete? (a) grabbing their spot (b) copying a rival’s logo (c) faster service (d) lying about a rival
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) delivered to your door (c) a new flavour each week (d) it is a product
- 23.🔍 Which is the odd one out? (a) a cleaner stall (b) faster service (c) breaking their sign (d) friendlier service
- 24.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 25.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 26.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 27.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 28.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 29.🔍 Which is the odd one out? (a) ready in five minutes (b) same as every stall (c) personalised with names (d) delivered to your door
- 30.Which of these is not a unique selling point? (a) same as every stall (b) personalised with names (c) a new flavour each week (d) ready in five minutes
- 31.🔍 Which is the odd one out? (a) grabbing their spot (b) spreading rumours (c) friendlier service (d) lying about a rival
- 32.Which of these is a clear unique selling point? (a) we sell things (b) same as every stall (c) personalised with names (d) it is a product
- 33.🔍 Which is the odd one out? (a) we are open (b) delivered to your door (c) a new flavour each week (d) ready in five minutes
- 34.🔍 Which is the odd one out? (a) a cleaner stall (b) lying about a rival (c) a new flavour (d) faster service
- 35.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 36.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 37.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 38.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) pick a random word (d) copy the rival exactly
- 39.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) lying about a rival (d) grabbing their spot
- 40.🔍 Which is the odd one out? (a) copying a rival’s logo (b) grabbing their spot (c) a fair, lower price (d) spreading rumours
Answer key
- a new flavour each week
- a fair way to compete
- ready in five minutes
- made from waste paper
- True
- False
- they get better choices
- an unfair way
- a fair way to compete
- lying about a rival
- posting fake reviews
- it has a price
- not a USP
- a sugar-free recipe
- free name tags
- a rival seller
- we have a table
- better quality
- a fair way to compete
- spreading rumours
- faster service
- it is a product
- breaking their sign
- a fair way to compete
- a clear USP
- False
- an unfair way
- an unfair way
- same as every stall
- same as every stall
- friendlier service
- personalised with names
- we are open
- lying about a rival
- not a USP
- False
- a clear USP
- ask what buyers miss
- a cleaner stall
- a fair, lower price
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