Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) lying about a rival (d) a fair, lower price
- 2.Which of these is an unfair way to compete? (a) friendlier service (b) a cleaner stall (c) better quality (d) lying about a rival
- 3.🔍 Which is the odd one out? (a) breaking their sign (b) a new flavour (c) better quality (d) faster service
- 4.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) it is not good (d) shops get rude
- 5.Which of these is a clear unique selling point? (a) we are open (b) a new flavour each week (c) same as every stall (d) we sell things
- 6.🏪 What is a competitor? (a) a supplier (b) your teammate (c) a customer (d) a rival seller
- 7.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) grabbing their spot (d) spreading rumours
- 8.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 9.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 10.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 11.Which of these is not a unique selling point? (a) free name tags (b) it has a price (c) made from waste paper (d) delivered to your door
- 12.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) spreading rumours (d) friendlier service
- 13.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 14.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 15.🔍 Which is the odd one out? (a) it has a price (b) we are open (c) personalised with names (d) we sell things
- 16.Which of these is a clear unique selling point? (a) we are open (b) we have a table (c) same as every stall (d) a sugar-free recipe
- 17.Which of these is not a unique selling point? (a) free name tags (b) made from waste paper (c) a new flavour each week (d) it is a product
- 18.🔍 Which is the odd one out? (a) lying about a rival (b) a new flavour (c) grabbing their spot (d) spreading rumours
- 19.Which of these is an unfair way to compete? (a) a cleaner stall (b) posting fake reviews (c) a new flavour (d) faster service
- 20.🔍 Which is the odd one out? (a) it has a price (b) delivered to your door (c) a new flavour each week (d) personalised with names
- 21.Which of these is not a unique selling point? (a) ready in five minutes (b) same as every stall (c) delivered to your door (d) a sugar-free recipe
- 22.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) faster service (d) spreading rumours
- 23.Which of these is not a unique selling point? (a) free name tags (b) personalised with names (c) delivered to your door (d) we are open
- 24.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a higher price only (d) a rude sign
- 25.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 27.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 28.🔍 Which is the odd one out? (a) delivered to your door (b) it has a price (c) we have a table (d) we sell things
- 29.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) made from waste paper (d) we have a table
- 30.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 31.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) same as every stall (d) ready in five minutes
- 32.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) spreading rumours (d) better quality
- 34.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) faster service (d) spreading rumours
- 35.Which of these is an unfair way to compete? (a) breaking their sign (b) a cleaner stall (c) a new flavour (d) friendlier service
- 36.True or false: “it has a price” is not a unique selling point. (a) False (b) True
- 37.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) grabbing their spot (d) a cleaner stall
- 38.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) free name tags (d) delivered to your door
- 39.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 40.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) better quality (d) grabbing their spot
Answer key
- a fair, lower price
- lying about a rival
- breaking their sign
- they get better choices
- a new flavour each week
- a rival seller
- friendlier service
- a fair way to compete
- True
- False
- it has a price
- spreading rumours
- False
- a clear USP
- personalised with names
- a sugar-free recipe
- it is a product
- a new flavour
- posting fake reviews
- it has a price
- same as every stall
- faster service
- we are open
- a unique selling point
- False
- an unfair way
- an unfair way
- delivered to your door
- made from waste paper
- True
- ready in five minutes
- True
- better quality
- faster service
- breaking their sign
- True
- a cleaner stall
- we have a table
- a clear USP
- grabbing their spot
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