Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) made from waste paper (d) a new flavour each week
- 2.Which of these is a fair way to compete? (a) a new flavour (b) copying a rival’s logo (c) breaking their sign (d) posting fake reviews
- 3.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) it is not good (d) prices always rise
- 4.True or false: “personalised with names” is not a unique selling point. (a) False (b) True
- 5.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 6.🔍 Which is the odd one out? (a) it is a product (b) we have a table (c) a sugar-free recipe (d) we sell things
- 7.🔍 Which is the odd one out? (a) posting fake reviews (b) lying about a rival (c) better quality (d) copying a rival’s logo
- 8.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 9.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) posting fake reviews (d) lying about a rival
- 10.🔍 Which is the odd one out? (a) grabbing their spot (b) better quality (c) a new flavour (d) faster service
- 11.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) faster service (d) better quality
- 12.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 13.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) we sell things (d) ready in five minutes
- 15.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) faster service (d) breaking their sign
- 16.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 17.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) lying about a rival (d) a new flavour
- 18.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 19.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 20.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 21.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a rude sign (c) a louder voice (d) a higher price only
- 22.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 23.🔍 Which is the odd one out? (a) grabbing their spot (b) lying about a rival (c) spreading rumours (d) a cleaner stall
- 24.Which of these is a clear unique selling point? (a) same as every stall (b) a sugar-free recipe (c) we sell things (d) it has a price
- 25.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 26.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) personalised with names (d) it has a price
- 27.Which of these is an unfair way to compete? (a) a cleaner stall (b) friendlier service (c) better quality (d) breaking their sign
- 28.Which of these is an unfair way to compete? (a) better quality (b) lying about a rival (c) faster service (d) friendlier service
- 29.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) free name tags (d) personalised with names
- 30.Which of these is an unfair way to compete? (a) friendlier service (b) a new flavour (c) grabbing their spot (d) better quality
- 31.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a fair, lower price (c) spreading rumours (d) breaking their sign
- 32.🔍 Which is the odd one out? (a) delivered to your door (b) same as every stall (c) it is a product (d) we have a table
- 33.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 34.Which of these is not a unique selling point? (a) ready in five minutes (b) we sell things (c) a sugar-free recipe (d) personalised with names
- 35.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 36.Which of these is not a unique selling point? (a) it is a product (b) personalised with names (c) ready in five minutes (d) free name tags
- 37.🔍 Which is the odd one out? (a) made from waste paper (b) same as every stall (c) personalised with names (d) free name tags
- 38.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 39.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) same as every stall (d) ready in five minutes
- 40.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
Answer key
- it is a product
- a new flavour
- they get better choices
- False
- True
- a sugar-free recipe
- better quality
- ask what buyers miss
- friendlier service
- grabbing their spot
- copying a rival’s logo
- False
- not a USP
- we sell things
- breaking their sign
- False
- lying about a rival
- a clear USP
- a fair way to compete
- an unfair way
- a unique selling point
- a clear USP
- a cleaner stall
- a sugar-free recipe
- True
- it has a price
- breaking their sign
- lying about a rival
- we have a table
- grabbing their spot
- a fair, lower price
- delivered to your door
- an unfair way
- we sell things
- a rival seller
- it is a product
- same as every stall
- a fair way to compete
- ready in five minutes
- a fair way to compete
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