Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 2.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 3.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 4.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 6.True or false: “a new flavour each week” is not a unique selling point. (a) False (b) True
- 7.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 8.Which of these is a fair way to compete? (a) grabbing their spot (b) better quality (c) lying about a rival (d) breaking their sign
- 9.🏪 Fair or unfair way to compete: friendlier service? (a) an unfair way (b) a fair way to compete
- 10.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 11.Which of these is a fair way to compete? (a) copying a rival’s logo (b) faster service (c) breaking their sign (d) grabbing their spot
- 12.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 13.Which of these is not a unique selling point? (a) delivered to your door (b) a sugar-free recipe (c) it is a product (d) ready in five minutes
- 14.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 15.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) same as every stall (d) a sugar-free recipe
- 16.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) a new flavour (d) friendlier service
- 17.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) a fair, lower price (d) spreading rumours
- 18.🔍 Which is the odd one out? (a) we are open (b) we sell things (c) it is a product (d) delivered to your door
- 19.🔍 Which is the odd one out? (a) it is a product (b) it has a price (c) personalised with names (d) same as every stall
- 20.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) personalised with names (d) a new flavour each week
- 21.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) posting fake reviews (d) a new flavour
- 22.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 23.🔍 Which is the odd one out? (a) friendlier service (b) breaking their sign (c) grabbing their spot (d) spreading rumours
- 24.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 25.Which of these is an unfair way to compete? (a) better quality (b) posting fake reviews (c) a new flavour (d) faster service
- 26.🔍 Which is the odd one out? (a) personalised with names (b) a sugar-free recipe (c) it has a price (d) delivered to your door
- 27.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) we sell things (d) a sugar-free recipe
- 28.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 29.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 30.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 31.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) it is a product (d) delivered to your door
- 32.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) breaking their sign (d) better quality
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 34.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) ready in five minutes (d) it has a price
- 35.Which of these is a clear unique selling point? (a) ready in five minutes (b) we have a table (c) we sell things (d) we are open
- 36.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 37.Which of these is not a unique selling point? (a) we are open (b) ready in five minutes (c) a sugar-free recipe (d) a new flavour each week
- 38.🛍️ Why is competition good for customers? (a) shops get rude (b) prices always rise (c) they get better choices (d) it is not good
- 39.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) a fair, lower price (d) breaking their sign
- 40.True or false: “we are open” is not a unique selling point. (a) True (b) False
Answer key
- False
- not a USP
- an unfair way
- True
- not a USP
- False
- a fair way to compete
- better quality
- a fair way to compete
- ask what buyers miss
- faster service
- not a USP
- it is a product
- a fair way to compete
- a sugar-free recipe
- breaking their sign
- spreading rumours
- delivered to your door
- personalised with names
- we sell things
- a new flavour
- False
- friendlier service
- a unique selling point
- posting fake reviews
- it has a price
- a sugar-free recipe
- a clear USP
- a fair way to compete
- a clear USP
- it is a product
- breaking their sign
- a clear USP
- ready in five minutes
- ready in five minutes
- an unfair way
- we are open
- they get better choices
- a fair, lower price
- True
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