Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) same as every stall (d) ready in five minutes
- 2.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 3.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) free name tags (d) we have a table
- 4.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 5.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) it is a product (d) free name tags
- 6.🛍️ Why is competition good for customers? (a) shops get rude (b) they get better choices (c) prices always rise (d) it is not good
- 7.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) a fair, lower price (d) spreading rumours
- 8.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) a fair, lower price (d) better quality
- 9.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 10.🔍 Which is the odd one out? (a) we are open (b) personalised with names (c) we have a table (d) we sell things
- 11.🔍 Which is the odd one out? (a) posting fake reviews (b) a cleaner stall (c) a fair, lower price (d) friendlier service
- 12.Which of these is not a unique selling point? (a) we have a table (b) delivered to your door (c) a sugar-free recipe (d) made from waste paper
- 13.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
- 14.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 15.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 16.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 17.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 18.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 19.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) delivered to your door (d) it has a price
- 20.🔍 Which is the odd one out? (a) a sugar-free recipe (b) delivered to your door (c) free name tags (d) it is a product
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 22.Which of these is not a unique selling point? (a) made from waste paper (b) same as every stall (c) delivered to your door (d) a new flavour each week
- 23.🔍 Which is the odd one out? (a) breaking their sign (b) posting fake reviews (c) better quality (d) lying about a rival
- 24.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 25.🔍 Which is the odd one out? (a) friendlier service (b) grabbing their spot (c) a fair, lower price (d) better quality
- 26.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) better quality (d) breaking their sign
- 27.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) a new flavour (d) posting fake reviews
- 28.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 29.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 30.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 31.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 32.Which of these is not a unique selling point? (a) free name tags (b) ready in five minutes (c) it is a product (d) made from waste paper
- 33.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) personalised with names (d) we sell things
- 34.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 35.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 36.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) friendlier service (d) posting fake reviews
- 37.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 38.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a higher price only (d) a unique selling point
- 39.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) friendlier service (d) breaking their sign
- 40.🔍 Which is the odd one out? (a) posting fake reviews (b) faster service (c) lying about a rival (d) grabbing their spot
Answer key
- ready in five minutes
- a clear USP
- free name tags
- not a USP
- free name tags
- they get better choices
- spreading rumours
- lying about a rival
- False
- personalised with names
- posting fake reviews
- we have a table
- ask what buyers miss
- an unfair way
- False
- a clear USP
- an unfair way
- an unfair way
- delivered to your door
- it is a product
- an unfair way
- same as every stall
- better quality
- not a USP
- grabbing their spot
- breaking their sign
- a new flavour
- False
- a fair way to compete
- a clear USP
- a clear USP
- it is a product
- personalised with names
- not a USP
- False
- friendlier service
- False
- a unique selling point
- breaking their sign
- faster service
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