Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 2.Which of these is not a unique selling point? (a) free name tags (b) a sugar-free recipe (c) delivered to your door (d) same as every stall
- 3.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) posting fake reviews (d) a cleaner stall
- 4.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 5.Which of these is a clear unique selling point? (a) same as every stall (b) ready in five minutes (c) we are open (d) we sell things
- 6.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) made from waste paper (d) it has a price
- 7.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 8.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 9.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 10.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 11.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 12.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 13.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 14.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) it is a product (d) delivered to your door
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) personalised with names (d) we are open
- 16.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 17.🔍 Which is the odd one out? (a) free name tags (b) made from waste paper (c) same as every stall (d) a new flavour each week
- 18.Which of these is a fair way to compete? (a) faster service (b) copying a rival’s logo (c) grabbing their spot (d) spreading rumours
- 19.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 20.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 21.Which of these is not a unique selling point? (a) we are open (b) personalised with names (c) made from waste paper (d) delivered to your door
- 22.Which of these is a clear unique selling point? (a) it has a price (b) we have a table (c) free name tags (d) same as every stall
- 23.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 24.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 25.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 26.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 27.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) same as every stall (d) personalised with names
- 28.Which of these is a fair way to compete? (a) a cleaner stall (b) spreading rumours (c) copying a rival’s logo (d) breaking their sign
- 29.Which of these is a fair way to compete? (a) spreading rumours (b) posting fake reviews (c) breaking their sign (d) a new flavour
- 30.Which of these is not a unique selling point? (a) it is a product (b) a new flavour each week (c) ready in five minutes (d) a sugar-free recipe
- 31.Which of these is not a unique selling point? (a) we sell things (b) made from waste paper (c) free name tags (d) a new flavour each week
- 32.🔍 Which is the odd one out? (a) we are open (b) personalised with names (c) it has a price (d) same as every stall
- 33.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) ready in five minutes (d) we have a table
- 34.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) friendlier service (d) lying about a rival
- 35.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a new flavour (d) copying a rival’s logo
- 36.🧪 How can you find a USP? (a) skip it (b) ask what buyers miss (c) copy the rival exactly (d) pick a random word
- 37.Which of these is a clear unique selling point? (a) it has a price (b) it is a product (c) we sell things (d) made from waste paper
- 38.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 39.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 40.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a rude sign (d) a higher price only
Answer key
- a fair way to compete
- same as every stall
- posting fake reviews
- True
- ready in five minutes
- made from waste paper
- a fair way to compete
- an unfair way
- False
- an unfair way
- True
- False
- a clear USP
- delivered to your door
- we are open
- not a USP
- same as every stall
- faster service
- an unfair way
- True
- we are open
- free name tags
- not a USP
- a clear USP
- False
- a clear USP
- personalised with names
- a cleaner stall
- a new flavour
- it is a product
- we sell things
- personalised with names
- ready in five minutes
- lying about a rival
- copying a rival’s logo
- ask what buyers miss
- made from waste paper
- not a USP
- an unfair way
- a unique selling point
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