Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) spreading rumours (b) better quality (c) lying about a rival (d) copying a rival’s logo
- 2.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 3.🔍 Which is the odd one out? (a) grabbing their spot (b) copying a rival’s logo (c) a new flavour (d) spreading rumours
- 4.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) it has a price (b) same as every stall (c) it is a product (d) ready in five minutes
- 6.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) delivered to your door (d) free name tags
- 7.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 8.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a higher price only (c) a louder voice (d) a rude sign
- 9.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 10.Which of these is a clear unique selling point? (a) we are open (b) it is a product (c) we have a table (d) ready in five minutes
- 11.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 12.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 13.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) grabbing their spot (d) friendlier service
- 15.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 16.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 17.Which of these is a clear unique selling point? (a) made from waste paper (b) same as every stall (c) we are open (d) we have a table
- 18.Which of these is a clear unique selling point? (a) same as every stall (b) it is a product (c) we have a table (d) delivered to your door
- 19.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) faster service (d) lying about a rival
- 20.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 21.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 22.🔍 Which is the odd one out? (a) ready in five minutes (b) delivered to your door (c) free name tags (d) we sell things
- 23.🔍 Which is the odd one out? (a) we are open (b) ready in five minutes (c) a sugar-free recipe (d) personalised with names
- 24.🔍 Which is the odd one out? (a) breaking their sign (b) a fair, lower price (c) friendlier service (d) better quality
- 25.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) a sugar-free recipe (d) a new flavour each week
- 26.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 27.🔍 Which is the odd one out? (a) we have a table (b) we are open (c) free name tags (d) same as every stall
- 28.Which of these is not a unique selling point? (a) free name tags (b) delivered to your door (c) a new flavour each week (d) we have a table
- 29.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 30.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 31.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to copy their sign (c) to close them down (d) to complain
- 32.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) faster service (d) a fair, lower price
- 33.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 34.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) ask what buyers miss (d) skip it
- 35.Which of these is a clear unique selling point? (a) we sell things (b) personalised with names (c) we have a table (d) it has a price
- 36.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 37.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 38.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) a cleaner stall (d) posting fake reviews
- 39.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 40.True or false: “we have a table” is not a unique selling point. (a) False (b) True
Answer key
- better quality
- a clear USP
- a new flavour
- a fair way to compete
- ready in five minutes
- it has a price
- not a USP
- a unique selling point
- False
- ready in five minutes
- a rival seller
- not a USP
- False
- friendlier service
- a clear USP
- an unfair way
- made from waste paper
- delivered to your door
- lying about a rival
- a fair way to compete
- True
- we sell things
- we are open
- breaking their sign
- it is a product
- a clear USP
- free name tags
- we have a table
- False
- False
- to set a fair price
- copying a rival’s logo
- not a USP
- ask what buyers miss
- personalised with names
- an unfair way
- a fair way to compete
- posting fake reviews
- a clear USP
- True
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