Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) a cleaner stall (d) spreading rumours
- 2.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) delivered to your door (d) we are open
- 3.Which of these is not a unique selling point? (a) a sugar-free recipe (b) it has a price (c) free name tags (d) personalised with names
- 4.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
- 5.Which of these is a clear unique selling point? (a) personalised with names (b) it is a product (c) it has a price (d) we have a table
- 6.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 7.🔍 Which is the odd one out? (a) lying about a rival (b) posting fake reviews (c) a fair, lower price (d) copying a rival’s logo
- 8.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) we have a table (d) made from waste paper
- 9.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) shops get rude (d) they get better choices
- 10.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) friendlier service (d) copying a rival’s logo
- 11.Which of these is a clear unique selling point? (a) it has a price (b) same as every stall (c) it is a product (d) free name tags
- 12.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 13.🏪 What is a competitor? (a) your teammate (b) a customer (c) a rival seller (d) a supplier
- 14.Which of these is not a unique selling point? (a) personalised with names (b) same as every stall (c) free name tags (d) delivered to your door
- 15.🔍 Which is the odd one out? (a) we sell things (b) delivered to your door (c) we are open (d) same as every stall
- 16.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 17.Which of these is a fair way to compete? (a) lying about a rival (b) grabbing their spot (c) copying a rival’s logo (d) friendlier service
- 18.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 19.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 20.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) faster service (d) copying a rival’s logo
- 21.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) we have a table (d) a new flavour each week
- 22.🔍 Which is the odd one out? (a) same as every stall (b) we have a table (c) a sugar-free recipe (d) we sell things
- 23.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 24.🔍 Which is the odd one out? (a) spreading rumours (b) lying about a rival (c) grabbing their spot (d) a new flavour
- 25.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 26.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 27.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) breaking their sign (d) friendlier service
- 28.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) a new flavour each week (d) it is a product
- 29.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 30.🔍 Which is the odd one out? (a) friendlier service (b) posting fake reviews (c) faster service (d) better quality
- 31.🔍 Which is the odd one out? (a) made from waste paper (b) free name tags (c) we have a table (d) delivered to your door
- 32.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) it has a price (d) delivered to your door
- 33.🔍 Which is the odd one out? (a) ready in five minutes (b) a sugar-free recipe (c) we sell things (d) free name tags
- 34.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 35.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) lying about a rival (d) faster service
- 36.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 37.Which of these is not a unique selling point? (a) delivered to your door (b) we are open (c) free name tags (d) made from waste paper
- 38.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 39.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 40.True or false: “we have a table” is not a unique selling point. (a) False (b) True
Answer key
- a cleaner stall
- delivered to your door
- it has a price
- False
- personalised with names
- a clear USP
- a fair, lower price
- made from waste paper
- they get better choices
- copying a rival’s logo
- free name tags
- False
- a rival seller
- same as every stall
- delivered to your door
- ask what buyers miss
- friendlier service
- a clear USP
- not a USP
- copying a rival’s logo
- we have a table
- a sugar-free recipe
- a clear USP
- a new flavour
- an unfair way
- not a USP
- friendlier service
- a new flavour each week
- a clear USP
- posting fake reviews
- we have a table
- it has a price
- we sell things
- not a USP
- faster service
- True
- we are open
- True
- not a USP
- True
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