Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) spreading rumours (d) copying a rival’s logo
- 2.Which of these is not a unique selling point? (a) we sell things (b) delivered to your door (c) a sugar-free recipe (d) free name tags
- 3.Which of these is a clear unique selling point? (a) same as every stall (b) personalised with names (c) it has a price (d) we are open
- 4.True or false: “delivered to your door” is a clear unique selling point. (a) True (b) False
- 5.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 6.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 7.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) personalised with names (d) we are open
- 8.🔍 Which is the odd one out? (a) copying a rival’s logo (b) a cleaner stall (c) faster service (d) better quality
- 9.Which of these is a fair way to compete? (a) breaking their sign (b) better quality (c) grabbing their spot (d) posting fake reviews
- 10.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 11.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) your teammate (d) a customer
- 12.Which of these is a fair way to compete? (a) a fair, lower price (b) spreading rumours (c) posting fake reviews (d) lying about a rival
- 13.Which of these is a clear unique selling point? (a) same as every stall (b) we sell things (c) ready in five minutes (d) it is a product
- 14.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 15.Which of these is an unfair way to compete? (a) posting fake reviews (b) faster service (c) friendlier service (d) a cleaner stall
- 16.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 17.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 18.🔍 Which is the odd one out? (a) lying about a rival (b) breaking their sign (c) spreading rumours (d) friendlier service
- 19.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 20.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 21.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) faster service (d) a fair, lower price
- 22.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 23.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 24.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 25.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) a cleaner stall (d) lying about a rival
- 26.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 27.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 28.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 29.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 30.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) faster service (d) lying about a rival
- 31.🔍 Which is the odd one out? (a) free name tags (b) a new flavour each week (c) we are open (d) made from waste paper
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 33.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 34.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) breaking their sign (d) posting fake reviews
- 36.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a louder voice (c) a unique selling point (d) a higher price only
- 37.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) grabbing their spot (d) faster service
- 39.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we sell things (d) made from waste paper
- 40.True or false: “delivered to your door” is not a unique selling point. (a) False (b) True
Answer key
- faster service
- we sell things
- personalised with names
- True
- a fair way to compete
- a fair way to compete
- we are open
- copying a rival’s logo
- better quality
- an unfair way
- a rival seller
- a fair, lower price
- ready in five minutes
- a clear USP
- posting fake reviews
- a fair way to compete
- False
- friendlier service
- a clear USP
- an unfair way
- lying about a rival
- a clear USP
- a clear USP
- not a USP
- a cleaner stall
- False
- a clear USP
- not a USP
- not a USP
- lying about a rival
- we are open
- True
- not a USP
- True
- better quality
- a unique selling point
- an unfair way
- faster service
- made from waste paper
- False
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