Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) friendlier service (b) grabbing their spot (c) spreading rumours (d) lying about a rival
- 2.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 3.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 4.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) posting fake reviews (d) better quality
- 5.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) a fair, lower price (d) better quality
- 6.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) we are open (d) it has a price
- 7.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 8.🔍 Which is the odd one out? (a) faster service (b) lying about a rival (c) friendlier service (d) a fair, lower price
- 9.Which of these is not a unique selling point? (a) we are open (b) personalised with names (c) free name tags (d) ready in five minutes
- 10.🔍 Which is the odd one out? (a) a fair, lower price (b) a cleaner stall (c) copying a rival’s logo (d) better quality
- 11.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 12.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 13.Which of these is an unfair way to compete? (a) better quality (b) breaking their sign (c) a cleaner stall (d) friendlier service
- 14.🏪 What is a competitor? (a) a customer (b) your teammate (c) a supplier (d) a rival seller
- 15.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 16.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) a new flavour (d) a fair, lower price
- 17.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 18.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 19.🏪 Fair or unfair way to compete: a fair, lower price? (a) a fair way to compete (b) an unfair way
- 20.🔍 Which is the odd one out? (a) it has a price (b) a sugar-free recipe (c) we sell things (d) same as every stall
- 21.Which of these is a clear unique selling point? (a) delivered to your door (b) it is a product (c) we have a table (d) we are open
- 22.🔍 Which is the odd one out? (a) breaking their sign (b) lying about a rival (c) posting fake reviews (d) a fair, lower price
- 23.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 24.🔍 Which is the odd one out? (a) delivered to your door (b) personalised with names (c) a sugar-free recipe (d) we sell things
- 25.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 26.🔍 Which is the odd one out? (a) better quality (b) spreading rumours (c) a new flavour (d) faster service
- 27.🧪 How can you find a USP? (a) pick a random word (b) skip it (c) copy the rival exactly (d) ask what buyers miss
- 28.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 29.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) grabbing their spot (d) a cleaner stall
- 30.🔍 Which is the odd one out? (a) better quality (b) lying about a rival (c) grabbing their spot (d) spreading rumours
- 31.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 32.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a louder voice (c) a unique selling point (d) a rude sign
- 33.Which of these is not a unique selling point? (a) delivered to your door (b) ready in five minutes (c) same as every stall (d) made from waste paper
- 34.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 35.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) friendlier service (c) a new flavour (d) faster service
- 36.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 37.Which of these is not a unique selling point? (a) made from waste paper (b) personalised with names (c) delivered to your door (d) we have a table
- 38.Which of these is an unfair way to compete? (a) better quality (b) a fair, lower price (c) a cleaner stall (d) lying about a rival
- 39.Which of these is a fair way to compete? (a) posting fake reviews (b) faster service (c) grabbing their spot (d) breaking their sign
- 40.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
Answer key
- friendlier service
- True
- an unfair way
- posting fake reviews
- breaking their sign
- a new flavour each week
- False
- lying about a rival
- we are open
- copying a rival’s logo
- a clear USP
- a fair way to compete
- breaking their sign
- a rival seller
- False
- grabbing their spot
- a clear USP
- True
- a fair way to compete
- a sugar-free recipe
- delivered to your door
- a fair, lower price
- an unfair way
- we sell things
- False
- spreading rumours
- ask what buyers miss
- False
- a cleaner stall
- better quality
- True
- a unique selling point
- same as every stall
- a clear USP
- copying a rival’s logo
- False
- we have a table
- lying about a rival
- faster service
- they get better choices
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