Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) copying a rival’s logo (b) lying about a rival (c) grabbing their spot (d) a new flavour
- 2.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 3.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 4.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) free name tags (d) we are open
- 5.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 6.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 7.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) a fair, lower price (d) posting fake reviews
- 8.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 9.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 10.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 11.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 12.Which of these is a clear unique selling point? (a) it is a product (b) same as every stall (c) we are open (d) ready in five minutes
- 13.True or false: “we are open” is not a unique selling point. (a) False (b) True
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) spreading rumours (d) better quality
- 16.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 17.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) breaking their sign (d) friendlier service
- 18.Which of these is not a unique selling point? (a) a new flavour each week (b) personalised with names (c) we are open (d) made from waste paper
- 19.🔍 Which is the odd one out? (a) personalised with names (b) a new flavour each week (c) delivered to your door (d) same as every stall
- 20.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) friendlier service (d) spreading rumours
- 21.Which of these is a fair way to compete? (a) friendlier service (b) posting fake reviews (c) grabbing their spot (d) copying a rival’s logo
- 22.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 23.Which of these is not a unique selling point? (a) a sugar-free recipe (b) made from waste paper (c) personalised with names (d) it has a price
- 24.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 25.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 26.True or false: “free name tags” is not a unique selling point. (a) True (b) False
- 27.Which of these is a fair way to compete? (a) posting fake reviews (b) spreading rumours (c) better quality (d) lying about a rival
- 28.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 29.Which of these is an unfair way to compete? (a) a new flavour (b) breaking their sign (c) a fair, lower price (d) a cleaner stall
- 30.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) we are open (d) personalised with names
- 31.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 32.Which of these is an unfair way to compete? (a) lying about a rival (b) a new flavour (c) faster service (d) better quality
- 33.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 34.Which of these is not a unique selling point? (a) personalised with names (b) free name tags (c) delivered to your door (d) we sell things
- 35.Which of these is a fair way to compete? (a) lying about a rival (b) a cleaner stall (c) copying a rival’s logo (d) breaking their sign
- 36.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 37.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) faster service (d) posting fake reviews
- 38.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) a cleaner stall (d) grabbing their spot
- 39.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 40.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) we have a table (d) a new flavour each week
Answer key
- a new flavour
- a clear USP
- an unfair way
- free name tags
- not a USP
- ask what buyers miss
- posting fake reviews
- a fair way to compete
- False
- a fair way to compete
- True
- ready in five minutes
- True
- not a USP
- better quality
- they get better choices
- breaking their sign
- we are open
- same as every stall
- spreading rumours
- friendlier service
- False
- it has a price
- a fair way to compete
- not a USP
- False
- better quality
- a clear USP
- breaking their sign
- personalised with names
- True
- lying about a rival
- an unfair way
- we sell things
- a cleaner stall
- False
- faster service
- grabbing their spot
- a rival seller
- we have a table
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