Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a clear unique selling point? (a) we have a table (b) it has a price (c) we sell things (d) delivered to your door
- 2.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 3.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 4.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 5.🔍 Which is the odd one out? (a) we have a table (b) a sugar-free recipe (c) we sell things (d) we are open
- 6.🔍 Which is the odd one out? (a) breaking their sign (b) grabbing their spot (c) spreading rumours (d) faster service
- 7.Which of these is not a unique selling point? (a) same as every stall (b) ready in five minutes (c) personalised with names (d) made from waste paper
- 8.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 9.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 10.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 11.True or false: “same as every stall” is a clear unique selling point. (a) False (b) True
- 12.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 13.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 14.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
- 15.🔍 Which is the odd one out? (a) made from waste paper (b) it is a product (c) a new flavour each week (d) a sugar-free recipe
- 16.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 17.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) friendlier service (d) lying about a rival
- 18.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 19.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) better quality (d) copying a rival’s logo
- 20.True or false: “we are open” is a clear unique selling point. (a) False (b) True
- 21.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 22.🔍 Which is the odd one out? (a) friendlier service (b) lying about a rival (c) a fair, lower price (d) better quality
- 23.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 24.Which of these is a clear unique selling point? (a) same as every stall (b) a sugar-free recipe (c) it is a product (d) it has a price
- 25.🔍 Which is the odd one out? (a) delivered to your door (b) a sugar-free recipe (c) free name tags (d) we sell things
- 26.Which of these is not a unique selling point? (a) we sell things (b) personalised with names (c) free name tags (d) ready in five minutes
- 27.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 28.Which of these is a fair way to compete? (a) lying about a rival (b) posting fake reviews (c) a fair, lower price (d) copying a rival’s logo
- 29.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 30.🔍 Which is the odd one out? (a) friendlier service (b) faster service (c) posting fake reviews (d) better quality
- 31.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) a new flavour (d) a fair, lower price
- 33.Which of these is not a unique selling point? (a) a new flavour each week (b) a sugar-free recipe (c) free name tags (d) we are open
- 34.Which of these is a fair way to compete? (a) copying a rival’s logo (b) lying about a rival (c) posting fake reviews (d) friendlier service
- 35.Which of these is an unfair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) a fair, lower price (d) friendlier service
- 36.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) personalised with names (d) it has a price
- 37.🔍 Which is the odd one out? (a) a cleaner stall (b) better quality (c) grabbing their spot (d) faster service
- 38.🔍 Which is the odd one out? (a) breaking their sign (b) a cleaner stall (c) grabbing their spot (d) posting fake reviews
- 39.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) made from waste paper (d) it is a product
- 40.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
Answer key
- delivered to your door
- they get better choices
- ask what buyers miss
- False
- a sugar-free recipe
- faster service
- same as every stall
- an unfair way
- a unique selling point
- True
- False
- a clear USP
- not a USP
- an unfair way
- it is a product
- not a USP
- lying about a rival
- a fair way to compete
- better quality
- False
- a fair way to compete
- lying about a rival
- not a USP
- a sugar-free recipe
- we sell things
- we sell things
- a clear USP
- a fair, lower price
- a rival seller
- posting fake reviews
- a clear USP
- copying a rival’s logo
- we are open
- friendlier service
- copying a rival’s logo
- it has a price
- grabbing their spot
- a cleaner stall
- made from waste paper
- False
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