Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) better quality (b) friendlier service (c) lying about a rival (d) a fair, lower price
- 2.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) a new flavour (d) copying a rival’s logo
- 3.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 4.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 5.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 6.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) a fair, lower price (d) grabbing their spot
- 7.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) skip it (d) copy the rival exactly
- 8.True or false: “we have a table” is a clear unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) ready in five minutes (b) same as every stall (c) personalised with names (d) free name tags
- 10.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
- 11.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 12.True or false: “it is a product” is not a unique selling point. (a) False (b) True
- 13.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 14.🔍 Which is the odd one out? (a) faster service (b) a new flavour (c) a fair, lower price (d) copying a rival’s logo
- 15.Which of these is not a unique selling point? (a) a new flavour each week (b) free name tags (c) it has a price (d) a sugar-free recipe
- 16.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 17.🔍 Which is the odd one out? (a) ready in five minutes (b) a new flavour each week (c) made from waste paper (d) we have a table
- 18.Which of these is a fair way to compete? (a) a new flavour (b) grabbing their spot (c) copying a rival’s logo (d) spreading rumours
- 19.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) lying about a rival (d) grabbing their spot
- 20.Which of these is not a unique selling point? (a) made from waste paper (b) a sugar-free recipe (c) personalised with names (d) we sell things
- 21.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 22.🏪 Fair or unfair way to compete: breaking their sign? (a) an unfair way (b) a fair way to compete
- 23.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 24.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) a fair, lower price (d) grabbing their spot
- 25.📊 A rival sells chai at ₹10. Why should you know this? (a) to set a fair price (b) to copy their sign (c) to close them down (d) to complain
- 26.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) made from waste paper (d) we sell things
- 27.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 28.Which of these is an unfair way to compete? (a) a new flavour (b) faster service (c) copying a rival’s logo (d) better quality
- 29.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 30.Which of these is a clear unique selling point? (a) we sell things (b) it is a product (c) it has a price (d) delivered to your door
- 31.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) a sugar-free recipe (d) we have a table
- 32.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) breaking their sign (d) lying about a rival
- 33.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 34.Which of these is not a unique selling point? (a) we have a table (b) personalised with names (c) a new flavour each week (d) made from waste paper
- 35.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) breaking their sign (d) a fair, lower price
- 36.🔍 Which is the odd one out? (a) same as every stall (b) it is a product (c) it has a price (d) a sugar-free recipe
- 37.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 38.🔍 Which is the odd one out? (a) grabbing their spot (b) faster service (c) posting fake reviews (d) copying a rival’s logo
- 39.🔍 Which is the odd one out? (a) lying about a rival (b) copying a rival’s logo (c) breaking their sign (d) better quality
- 40.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) we have a table (d) it has a price
Answer key
- lying about a rival
- a new flavour
- False
- a clear USP
- not a USP
- a fair, lower price
- ask what buyers miss
- False
- same as every stall
- a fair way to compete
- False
- True
- a clear USP
- copying a rival’s logo
- it has a price
- a fair way to compete
- we have a table
- a new flavour
- better quality
- we sell things
- an unfair way
- an unfair way
- a rival seller
- grabbing their spot
- to set a fair price
- made from waste paper
- a unique selling point
- copying a rival’s logo
- a clear USP
- delivered to your door
- a sugar-free recipe
- friendlier service
- True
- we have a table
- a fair, lower price
- a sugar-free recipe
- False
- faster service
- better quality
- a new flavour each week
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