Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) posting fake reviews (d) a new flavour
- 2.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) a clear USP (b) not a USP
- 3.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) copying a rival’s logo (d) a new flavour
- 4.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 5.🔍 Which is the odd one out? (a) posting fake reviews (b) breaking their sign (c) friendlier service (d) lying about a rival
- 6.🔍 Which is the odd one out? (a) a new flavour each week (b) ready in five minutes (c) a sugar-free recipe (d) it is a product
- 7.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 8.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) free name tags (d) we are open
- 9.Which of these is a fair way to compete? (a) spreading rumours (b) friendlier service (c) breaking their sign (d) lying about a rival
- 10.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a louder voice (d) a unique selling point
- 11.🔍 Which is the odd one out? (a) faster service (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 12.Which of these is not a unique selling point? (a) made from waste paper (b) free name tags (c) we have a table (d) delivered to your door
- 13.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 14.🏪 What is a competitor? (a) a customer (b) a rival seller (c) your teammate (d) a supplier
- 15.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) personalised with names (d) same as every stall
- 16.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 17.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 18.Which of these is a clear unique selling point? (a) a new flavour each week (b) we sell things (c) we have a table (d) same as every stall
- 19.🔍 Which is the odd one out? (a) we have a table (b) free name tags (c) ready in five minutes (d) personalised with names
- 20.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 21.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 22.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) same as every stall (d) delivered to your door
- 23.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 24.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 25.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 26.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 27.Which of these is not a unique selling point? (a) we are open (b) a sugar-free recipe (c) ready in five minutes (d) a new flavour each week
- 28.🏪 Fair or unfair way to compete: spreading rumours? (a) an unfair way (b) a fair way to compete
- 29.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 30.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) made from waste paper (d) it has a price
- 31.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 32.Which of these is an unfair way to compete? (a) a fair, lower price (b) grabbing their spot (c) better quality (d) faster service
- 33.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) a clear USP (b) not a USP
- 34.True or false: “ready in five minutes” is not a unique selling point. (a) False (b) True
- 35.🔍 Which is the odd one out? (a) a cleaner stall (b) spreading rumours (c) a fair, lower price (d) faster service
- 36.Which of these is a clear unique selling point? (a) made from waste paper (b) it is a product (c) we are open (d) we sell things
- 37.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 38.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 39.Which of these is a fair way to compete? (a) copying a rival’s logo (b) better quality (c) spreading rumours (d) lying about a rival
- 40.🔍 Which is the odd one out? (a) a cleaner stall (b) friendlier service (c) better quality (d) lying about a rival
Answer key
- posting fake reviews
- a clear USP
- copying a rival’s logo
- an unfair way
- friendlier service
- it is a product
- a clear USP
- free name tags
- friendlier service
- a unique selling point
- faster service
- we have a table
- not a USP
- a rival seller
- personalised with names
- a clear USP
- a clear USP
- a new flavour each week
- we have a table
- False
- an unfair way
- delivered to your door
- not a USP
- False
- a clear USP
- a fair way to compete
- we are open
- an unfair way
- False
- it has a price
- an unfair way
- grabbing their spot
- a clear USP
- False
- spreading rumours
- made from waste paper
- True
- a clear USP
- better quality
- lying about a rival
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