Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) ready in five minutes (b) we sell things (c) delivered to your door (d) made from waste paper
- 2.🔍 Which is the odd one out? (a) a fair, lower price (b) a new flavour (c) breaking their sign (d) better quality
- 3.Which of these is an unfair way to compete? (a) breaking their sign (b) better quality (c) friendlier service (d) a cleaner stall
- 4.Which of these is a clear unique selling point? (a) we sell things (b) a new flavour each week (c) it is a product (d) same as every stall
- 5.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 6.Which of these is a fair way to compete? (a) copying a rival’s logo (b) grabbing their spot (c) a new flavour (d) posting fake reviews
- 7.🛍️ Why is competition good for customers? (a) they get better choices (b) prices always rise (c) shops get rude (d) it is not good
- 8.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 9.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 10.🔍 Which is the odd one out? (a) a new flavour (b) a cleaner stall (c) spreading rumours (d) better quality
- 11.Which of these is a clear unique selling point? (a) we sell things (b) we are open (c) same as every stall (d) a sugar-free recipe
- 12.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 13.Which of these is an unfair way to compete? (a) a fair, lower price (b) spreading rumours (c) a new flavour (d) a cleaner stall
- 14.🔍 Which is the odd one out? (a) a sugar-free recipe (b) same as every stall (c) made from waste paper (d) a new flavour each week
- 15.🔍 Which is the odd one out? (a) we sell things (b) it has a price (c) ready in five minutes (d) we are open
- 16.⭐ Is this a clear unique selling point (USP): “we are open”? (a) not a USP (b) a clear USP
- 17.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 18.Which of these is not a unique selling point? (a) a sugar-free recipe (b) personalised with names (c) it has a price (d) free name tags
- 19.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) a fair, lower price (d) lying about a rival
- 20.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) grabbing their spot (d) a fair, lower price
- 21.Which of these is a clear unique selling point? (a) we are open (b) same as every stall (c) it is a product (d) delivered to your door
- 22.Which of these is a clear unique selling point? (a) same as every stall (b) we are open (c) free name tags (d) we have a table
- 23.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) grabbing their spot (d) breaking their sign
- 24.True or false: “we have a table” is not a unique selling point. (a) True (b) False
- 25.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 26.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 27.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 28.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 29.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 30.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 31.🔍 Which is the odd one out? (a) a new flavour each week (b) we are open (c) it is a product (d) we have a table
- 32.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 33.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) we sell things (d) made from waste paper
- 34.Which of these is a fair way to compete? (a) grabbing their spot (b) a fair, lower price (c) posting fake reviews (d) copying a rival’s logo
- 35.🔍 Which is the odd one out? (a) friendlier service (b) a fair, lower price (c) lying about a rival (d) faster service
- 36.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 37.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 38.🔍 Which is the odd one out? (a) lying about a rival (b) spreading rumours (c) copying a rival’s logo (d) friendlier service
- 39.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) we are open (d) we sell things
- 40.🏪 Fair or unfair way to compete: spreading rumours? (a) a fair way to compete (b) an unfair way
Answer key
- we sell things
- breaking their sign
- breaking their sign
- a new flavour each week
- not a USP
- a new flavour
- they get better choices
- not a USP
- a fair way to compete
- spreading rumours
- a sugar-free recipe
- True
- spreading rumours
- same as every stall
- ready in five minutes
- not a USP
- not a USP
- it has a price
- a fair, lower price
- grabbing their spot
- delivered to your door
- free name tags
- a cleaner stall
- True
- a fair way to compete
- an unfair way
- not a USP
- a clear USP
- True
- a clear USP
- a new flavour each week
- False
- made from waste paper
- a fair, lower price
- lying about a rival
- a clear USP
- a rival seller
- friendlier service
- free name tags
- an unfair way
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