Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🏪 Fair or unfair way to compete: posting fake reviews? (a) an unfair way (b) a fair way to compete
- 2.Which of these is a fair way to compete? (a) breaking their sign (b) lying about a rival (c) friendlier service (d) spreading rumours
- 3.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 4.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 5.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 6.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) same as every stall (d) it is a product
- 7.🏪 Fair or unfair way to compete: grabbing their spot? (a) a fair way to compete (b) an unfair way
- 8.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 9.🔍 Which is the odd one out? (a) we sell things (b) a sugar-free recipe (c) it is a product (d) we are open
- 10.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 11.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 12.Which of these is a clear unique selling point? (a) we have a table (b) same as every stall (c) delivered to your door (d) it has a price
- 13.True or false: “we are open” is a clear unique selling point. (a) True (b) False
- 14.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 15.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 16.Which of these is not a unique selling point? (a) delivered to your door (b) same as every stall (c) a sugar-free recipe (d) free name tags
- 17.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a rude sign (d) a higher price only
- 18.Which of these is a fair way to compete? (a) better quality (b) breaking their sign (c) spreading rumours (d) lying about a rival
- 19.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) a sugar-free recipe (d) we sell things
- 20.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) lying about a rival (d) friendlier service
- 21.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 22.Which of these is a clear unique selling point? (a) same as every stall (b) a new flavour each week (c) it is a product (d) we sell things
- 23.Which of these is a fair way to compete? (a) breaking their sign (b) spreading rumours (c) posting fake reviews (d) faster service
- 24.🏪 What is a competitor? (a) a rival seller (b) a customer (c) your teammate (d) a supplier
- 25.Which of these is a clear unique selling point? (a) it is a product (b) we have a table (c) same as every stall (d) free name tags
- 26.Which of these is an unfair way to compete? (a) a new flavour (b) better quality (c) copying a rival’s logo (d) friendlier service
- 27.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 28.Which of these is an unfair way to compete? (a) faster service (b) a cleaner stall (c) friendlier service (d) lying about a rival
- 29.Which of these is an unfair way to compete? (a) a new flavour (b) breaking their sign (c) a cleaner stall (d) faster service
- 30.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) better quality (d) lying about a rival
- 31.🔍 Which is the odd one out? (a) free name tags (b) personalised with names (c) a new flavour each week (d) we have a table
- 32.Which of these is not a unique selling point? (a) a sugar-free recipe (b) ready in five minutes (c) a new flavour each week (d) we have a table
- 33.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) faster service (d) copying a rival’s logo
- 34.Which of these is not a unique selling point? (a) it is a product (b) a new flavour each week (c) ready in five minutes (d) free name tags
- 35.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 36.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 37.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 38.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 39.Which of these is a fair way to compete? (a) a fair, lower price (b) lying about a rival (c) posting fake reviews (d) grabbing their spot
- 40.🔍 Which is the odd one out? (a) faster service (b) grabbing their spot (c) a fair, lower price (d) better quality
Answer key
- an unfair way
- friendlier service
- not a USP
- True
- True
- made from waste paper
- an unfair way
- False
- a sugar-free recipe
- a clear USP
- a clear USP
- delivered to your door
- False
- not a USP
- not a USP
- same as every stall
- a unique selling point
- better quality
- we sell things
- friendlier service
- a clear USP
- a new flavour each week
- faster service
- a rival seller
- free name tags
- copying a rival’s logo
- not a USP
- lying about a rival
- breaking their sign
- better quality
- we have a table
- we have a table
- copying a rival’s logo
- it is a product
- ask what buyers miss
- a clear USP
- a fair way to compete
- a clear USP
- a fair, lower price
- grabbing their spot
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