Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “it is a product” is a clear unique selling point. (a) True (b) False
- 2.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 3.Which of these is not a unique selling point? (a) personalised with names (b) a sugar-free recipe (c) free name tags (d) we are open
- 4.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) a fair, lower price (d) copying a rival’s logo
- 5.🏪 What is a competitor? (a) a supplier (b) a rival seller (c) a customer (d) your teammate
- 6.🔍 Which is the odd one out? (a) friendlier service (b) a cleaner stall (c) copying a rival’s logo (d) a new flavour
- 7.🔍 Which is the odd one out? (a) copying a rival’s logo (b) spreading rumours (c) lying about a rival (d) friendlier service
- 8.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
- 9.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) we have a table (d) same as every stall
- 10.🔍 Which is the odd one out? (a) grabbing their spot (b) faster service (c) a cleaner stall (d) better quality
- 11.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 12.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) faster service (d) lying about a rival
- 13.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 14.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) delivered to your door (d) we sell things
- 15.Which of these is not a unique selling point? (a) it is a product (b) a new flavour each week (c) personalised with names (d) a sugar-free recipe
- 16.🔍 Which is the odd one out? (a) same as every stall (b) we sell things (c) we have a table (d) free name tags
- 17.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 18.Which of these is an unfair way to compete? (a) a cleaner stall (b) a fair, lower price (c) faster service (d) lying about a rival
- 19.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) delivered to your door (d) it is a product
- 20.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 21.🔍 Which is the odd one out? (a) faster service (b) better quality (c) lying about a rival (d) a new flavour
- 22.🔍 Which is the odd one out? (a) free name tags (b) same as every stall (c) made from waste paper (d) a sugar-free recipe
- 23.True or false: “delivered to your door” is a clear unique selling point. (a) False (b) True
- 24.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 25.🔍 Which is the odd one out? (a) a fair, lower price (b) friendlier service (c) a new flavour (d) breaking their sign
- 26.Which of these is a fair way to compete? (a) spreading rumours (b) lying about a rival (c) faster service (d) posting fake reviews
- 27.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) we sell things (d) it has a price
- 28.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a unique selling point (c) a higher price only (d) a rude sign
- 29.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) personalised with names (d) same as every stall
- 30.True or false: “same as every stall” is a clear unique selling point. (a) True (b) False
- 31.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) a cleaner stall (d) posting fake reviews
- 32.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 33.True or false: “we are open” is not a unique selling point. (a) True (b) False
- 34.Which of these is a clear unique selling point? (a) same as every stall (b) we have a table (c) made from waste paper (d) we are open
- 35.🔍 Which is the odd one out? (a) breaking their sign (b) posting fake reviews (c) a fair, lower price (d) spreading rumours
- 36.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 37.Which of these is not a unique selling point? (a) ready in five minutes (b) it has a price (c) personalised with names (d) made from waste paper
- 38.🔍 Which is the odd one out? (a) a new flavour each week (b) delivered to your door (c) we have a table (d) free name tags
- 39.Which of these is not a unique selling point? (a) personalised with names (b) delivered to your door (c) same as every stall (d) made from waste paper
- 40.🔍 Which is the odd one out? (a) spreading rumours (b) a new flavour (c) copying a rival’s logo (d) grabbing their spot
Answer key
- False
- not a USP
- we are open
- copying a rival’s logo
- a rival seller
- copying a rival’s logo
- friendlier service
- a clear USP
- personalised with names
- grabbing their spot
- a clear USP
- faster service
- an unfair way
- we sell things
- it is a product
- free name tags
- they get better choices
- lying about a rival
- delivered to your door
- an unfair way
- lying about a rival
- same as every stall
- True
- a fair way to compete
- breaking their sign
- faster service
- ready in five minutes
- a unique selling point
- personalised with names
- False
- posting fake reviews
- False
- True
- made from waste paper
- a fair, lower price
- False
- it has a price
- we have a table
- same as every stall
- a new flavour
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