Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 2.🔍 Which is the odd one out? (a) a cleaner stall (b) copying a rival’s logo (c) spreading rumours (d) grabbing their spot
- 3.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) a fair, lower price (d) lying about a rival
- 4.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) it is not good (d) they get better choices
- 5.🔍 Which is the odd one out? (a) a new flavour (b) friendlier service (c) lying about a rival (d) faster service
- 6.Which of these is not a unique selling point? (a) delivered to your door (b) made from waste paper (c) we sell things (d) personalised with names
- 7.🔍 Which is the odd one out? (a) delivered to your door (b) we are open (c) we have a table (d) we sell things
- 8.🔍 Which is the odd one out? (a) made from waste paper (b) we are open (c) a new flavour each week (d) delivered to your door
- 9.Which of these is a clear unique selling point? (a) we are open (b) delivered to your door (c) we have a table (d) it has a price
- 10.True or false: “ready in five minutes” is a clear unique selling point. (a) True (b) False
- 11.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 12.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 13.True or false: “free name tags” is a clear unique selling point. (a) True (b) False
- 14.🔍 Which is the odd one out? (a) friendlier service (b) copying a rival’s logo (c) breaking their sign (d) posting fake reviews
- 15.Which of these is not a unique selling point? (a) personalised with names (b) ready in five minutes (c) same as every stall (d) a sugar-free recipe
- 16.🔍 Which is the odd one out? (a) faster service (b) better quality (c) friendlier service (d) copying a rival’s logo
- 17.Which of these is a clear unique selling point? (a) we sell things (b) we have a table (c) same as every stall (d) ready in five minutes
- 18.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 19.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 20.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 21.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) spreading rumours (d) a cleaner stall
- 22.Which of these is a fair way to compete? (a) better quality (b) lying about a rival (c) breaking their sign (d) grabbing their spot
- 23.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 24.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 25.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 26.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) we sell things (d) free name tags
- 27.🔍 Which is the odd one out? (a) made from waste paper (b) we sell things (c) it has a price (d) it is a product
- 28.Which of these is a fair way to compete? (a) spreading rumours (b) faster service (c) posting fake reviews (d) breaking their sign
- 29.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) a fair, lower price (d) breaking their sign
- 30.🔍 Which is the odd one out? (a) a sugar-free recipe (b) personalised with names (c) same as every stall (d) delivered to your door
- 31.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 32.🔍 Which is the odd one out? (a) personalised with names (b) it has a price (c) we have a table (d) same as every stall
- 33.🔍 Which is the odd one out? (a) a new flavour each week (b) we sell things (c) delivered to your door (d) personalised with names
- 34.🔍 Which is the odd one out? (a) a cleaner stall (b) a fair, lower price (c) posting fake reviews (d) friendlier service
- 35.🔍 Which is the odd one out? (a) it is a product (b) a sugar-free recipe (c) ready in five minutes (d) free name tags
- 36.Which of these is a clear unique selling point? (a) it is a product (b) personalised with names (c) same as every stall (d) we have a table
- 37.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 38.Which of these is a fair way to compete? (a) spreading rumours (b) grabbing their spot (c) friendlier service (d) posting fake reviews
- 39.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 40.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
Answer key
- False
- a cleaner stall
- a fair, lower price
- they get better choices
- lying about a rival
- we sell things
- delivered to your door
- we are open
- delivered to your door
- True
- a fair way to compete
- a clear USP
- True
- friendlier service
- same as every stall
- copying a rival’s logo
- ready in five minutes
- a clear USP
- False
- not a USP
- spreading rumours
- better quality
- a clear USP
- a clear USP
- ask what buyers miss
- free name tags
- made from waste paper
- faster service
- breaking their sign
- same as every stall
- not a USP
- personalised with names
- we sell things
- posting fake reviews
- it is a product
- personalised with names
- False
- friendlier service
- an unfair way
- a clear USP
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