Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) a new flavour (d) lying about a rival
- 2.Which of these is not a unique selling point? (a) a new flavour each week (b) ready in five minutes (c) delivered to your door (d) we are open
- 3.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 4.🔍 Which is the odd one out? (a) faster service (b) copying a rival’s logo (c) a cleaner stall (d) better quality
- 5.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 6.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 7.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 8.Which of these is a clear unique selling point? (a) we have a table (b) it is a product (c) we sell things (d) a sugar-free recipe
- 9.🔍 Which is the odd one out? (a) faster service (b) friendlier service (c) a new flavour (d) posting fake reviews
- 10.🛍️ Why is competition good for customers? (a) prices always rise (b) shops get rude (c) they get better choices (d) it is not good
- 11.🔍 Which is the odd one out? (a) it has a price (b) we sell things (c) personalised with names (d) we have a table
- 12.Which of these is a fair way to compete? (a) breaking their sign (b) copying a rival’s logo (c) posting fake reviews (d) a fair, lower price
- 13.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 14.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 15.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 16.Which of these is a fair way to compete? (a) copying a rival’s logo (b) posting fake reviews (c) better quality (d) lying about a rival
- 17.🔍 Which is the odd one out? (a) spreading rumours (b) faster service (c) a new flavour (d) a fair, lower price
- 18.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 19.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 20.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 21.🔍 Which is the odd one out? (a) free name tags (b) a sugar-free recipe (c) same as every stall (d) a new flavour each week
- 22.Which of these is a clear unique selling point? (a) same as every stall (b) it has a price (c) we sell things (d) made from waste paper
- 23.Which of these is a fair way to compete? (a) lying about a rival (b) breaking their sign (c) a cleaner stall (d) spreading rumours
- 24.🔍 Which is the odd one out? (a) we are open (b) we sell things (c) it is a product (d) a new flavour each week
- 25.🔍 Which is the odd one out? (a) ready in five minutes (b) it is a product (c) delivered to your door (d) free name tags
- 26.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 27.Which of these is a fair way to compete? (a) posting fake reviews (b) grabbing their spot (c) breaking their sign (d) faster service
- 28.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 29.🔍 Which is the odd one out? (a) posting fake reviews (b) grabbing their spot (c) a cleaner stall (d) copying a rival’s logo
- 30.🔍 Which is the odd one out? (a) made from waste paper (b) we have a table (c) delivered to your door (d) a sugar-free recipe
- 31.Which of these is not a unique selling point? (a) personalised with names (b) same as every stall (c) ready in five minutes (d) free name tags
- 32.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 33.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 34.🔍 Which is the odd one out? (a) we have a table (b) we sell things (c) it has a price (d) delivered to your door
- 35.Which of these is a clear unique selling point? (a) we are open (b) it has a price (c) free name tags (d) we sell things
- 36.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) breaking their sign (d) posting fake reviews
- 37.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 38.🔍 Which is the odd one out? (a) breaking their sign (b) copying a rival’s logo (c) spreading rumours (d) faster service
- 39.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 40.🔍 Which is the odd one out? (a) better quality (b) a cleaner stall (c) friendlier service (d) breaking their sign
Answer key
- lying about a rival
- we are open
- a fair way to compete
- copying a rival’s logo
- a clear USP
- a clear USP
- False
- a sugar-free recipe
- posting fake reviews
- they get better choices
- personalised with names
- a fair, lower price
- True
- not a USP
- not a USP
- better quality
- spreading rumours
- a clear USP
- True
- a clear USP
- same as every stall
- made from waste paper
- a cleaner stall
- a new flavour each week
- it is a product
- False
- faster service
- ask what buyers miss
- a cleaner stall
- we have a table
- same as every stall
- an unfair way
- True
- delivered to your door
- free name tags
- friendlier service
- a clear USP
- faster service
- False
- breaking their sign
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