Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.Which of these is a fair way to compete? (a) friendlier service (b) spreading rumours (c) breaking their sign (d) lying about a rival
- 2.Which of these is a clear unique selling point? (a) delivered to your door (b) we sell things (c) it has a price (d) same as every stall
- 3.🔍 Which is the odd one out? (a) personalised with names (b) free name tags (c) ready in five minutes (d) we have a table
- 4.🏪 Fair or unfair way to compete: grabbing their spot? (a) an unfair way (b) a fair way to compete
- 5.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 6.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 7.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 8.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 9.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 10.🧪 How can you find a USP? (a) pick a random word (b) copy the rival exactly (c) skip it (d) ask what buyers miss
- 11.True or false: “a new flavour each week” is not a unique selling point. (a) True (b) False
- 12.🔍 Which is the odd one out? (a) it has a price (b) made from waste paper (c) same as every stall (d) it is a product
- 13.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 14.🛍️ Why is competition good for customers? (a) they get better choices (b) shops get rude (c) prices always rise (d) it is not good
- 15.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a higher price only (c) a louder voice (d) a unique selling point
- 16.True or false: “made from waste paper” is not a unique selling point. (a) False (b) True
- 17.🔍 Which is the odd one out? (a) faster service (b) a fair, lower price (c) posting fake reviews (d) better quality
- 18.Which of these is not a unique selling point? (a) made from waste paper (b) we sell things (c) a new flavour each week (d) a sugar-free recipe
- 19.Which of these is a clear unique selling point? (a) it is a product (b) free name tags (c) it has a price (d) we sell things
- 20.Which of these is a clear unique selling point? (a) we have a table (b) ready in five minutes (c) it is a product (d) we sell things
- 21.Which of these is an unfair way to compete? (a) a new flavour (b) copying a rival’s logo (c) a cleaner stall (d) faster service
- 22.🔍 Which is the odd one out? (a) we sell things (b) delivered to your door (c) it has a price (d) same as every stall
- 23.True or false: “free name tags” is not a unique selling point. (a) False (b) True
- 24.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 25.Which of these is a clear unique selling point? (a) we are open (b) we sell things (c) a new flavour each week (d) it is a product
- 26.🔍 Which is the odd one out? (a) personalised with names (b) a new flavour each week (c) it has a price (d) delivered to your door
- 27.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a cleaner stall (c) lying about a rival (d) grabbing their spot
- 28.🔍 Which is the odd one out? (a) we sell things (b) we are open (c) a sugar-free recipe (d) it is a product
- 29.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 30.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 31.True or false: “same as every stall” is not a unique selling point. (a) True (b) False
- 32.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 33.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 34.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
- 35.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 36.Which of these is a fair way to compete? (a) grabbing their spot (b) spreading rumours (c) lying about a rival (d) better quality
- 37.Which of these is an unfair way to compete? (a) a fair, lower price (b) better quality (c) posting fake reviews (d) friendlier service
- 38.True or false: “it has a price” is a clear unique selling point. (a) True (b) False
- 39.Which of these is an unfair way to compete? (a) a new flavour (b) lying about a rival (c) better quality (d) faster service
- 40.🔍 Which is the odd one out? (a) we are open (b) free name tags (c) it is a product (d) we sell things
Answer key
- friendlier service
- delivered to your door
- we have a table
- an unfair way
- a clear USP
- a fair way to compete
- not a USP
- False
- a rival seller
- ask what buyers miss
- False
- made from waste paper
- a clear USP
- they get better choices
- a unique selling point
- False
- posting fake reviews
- we sell things
- free name tags
- ready in five minutes
- copying a rival’s logo
- delivered to your door
- False
- a clear USP
- a new flavour each week
- it has a price
- a cleaner stall
- a sugar-free recipe
- not a USP
- a clear USP
- True
- True
- False
- an unfair way
- not a USP
- better quality
- posting fake reviews
- False
- lying about a rival
- free name tags
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