Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 2.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 3.⭐ Is this a clear unique selling point (USP): “personalised with names”? (a) not a USP (b) a clear USP
- 4.🧪 How can you find a USP? (a) copy the rival exactly (b) skip it (c) pick a random word (d) ask what buyers miss
- 5.Which of these is a fair way to compete? (a) grabbing their spot (b) better quality (c) copying a rival’s logo (d) spreading rumours
- 6.Which of these is a fair way to compete? (a) posting fake reviews (b) friendlier service (c) spreading rumours (d) breaking their sign
- 7.🔍 Which is the odd one out? (a) we are open (b) we have a table (c) it is a product (d) a new flavour each week
- 8.🔍 Which is the odd one out? (a) it has a price (b) a new flavour each week (c) personalised with names (d) delivered to your door
- 9.True or false: “a sugar-free recipe” is not a unique selling point. (a) False (b) True
- 10.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 11.🔍 Which is the odd one out? (a) ready in five minutes (b) it has a price (c) we are open (d) same as every stall
- 12.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 13.True or false: “made from waste paper” is a clear unique selling point. (a) False (b) True
- 14.🔍 Which is the odd one out? (a) posting fake reviews (b) copying a rival’s logo (c) friendlier service (d) breaking their sign
- 15.Which of these is an unfair way to compete? (a) a new flavour (b) a fair, lower price (c) better quality (d) grabbing their spot
- 16.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 17.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) a cleaner stall (d) friendlier service
- 18.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) not a USP (b) a clear USP
- 19.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 20.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 21.True or false: “it is a product” is not a unique selling point. (a) True (b) False
- 22.🏪 What is a competitor? (a) a supplier (b) a customer (c) a rival seller (d) your teammate
- 23.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 24.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 25.⭐ Two stalls sell lemonade. What helps you stand out? (a) a higher price only (b) a rude sign (c) a unique selling point (d) a louder voice
- 26.🏪 Fair or unfair way to compete: lying about a rival? (a) an unfair way (b) a fair way to compete
- 27.Which of these is not a unique selling point? (a) a sugar-free recipe (b) free name tags (c) personalised with names (d) it has a price
- 28.🏪 Fair or unfair way to compete: a new flavour? (a) a fair way to compete (b) an unfair way
- 29.Which of these is not a unique selling point? (a) personalised with names (b) made from waste paper (c) we have a table (d) delivered to your door
- 30.Which of these is a clear unique selling point? (a) it is a product (b) we are open (c) it has a price (d) ready in five minutes
- 31.🔍 Which is the odd one out? (a) we have a table (b) it has a price (c) delivered to your door (d) it is a product
- 32.🔍 Which is the odd one out? (a) we are open (b) same as every stall (c) made from waste paper (d) it is a product
- 33.🛍️ Why is competition good for customers? (a) prices always rise (b) it is not good (c) they get better choices (d) shops get rude
- 34.Which of these is a clear unique selling point? (a) free name tags (b) it is a product (c) we sell things (d) it has a price
- 35.Which of these is an unfair way to compete? (a) a fair, lower price (b) copying a rival’s logo (c) faster service (d) a new flavour
- 36.🔍 Which is the odd one out? (a) we sell things (b) a new flavour each week (c) delivered to your door (d) a sugar-free recipe
- 37.🔍 Which is the odd one out? (a) free name tags (b) ready in five minutes (c) made from waste paper (d) it is a product
- 38.Which of these is an unfair way to compete? (a) a new flavour (b) friendlier service (c) a fair, lower price (d) spreading rumours
- 39.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) not a USP (b) a clear USP
- 40.Which of these is an unfair way to compete? (a) faster service (b) a fair, lower price (c) better quality (d) lying about a rival
Answer key
- a clear USP
- a clear USP
- a clear USP
- ask what buyers miss
- better quality
- friendlier service
- a new flavour each week
- it has a price
- False
- a fair way to compete
- ready in five minutes
- not a USP
- True
- friendlier service
- grabbing their spot
- an unfair way
- copying a rival’s logo
- not a USP
- a fair way to compete
- an unfair way
- True
- a rival seller
- True
- False
- a unique selling point
- an unfair way
- it has a price
- a fair way to compete
- we have a table
- ready in five minutes
- delivered to your door
- made from waste paper
- they get better choices
- free name tags
- copying a rival’s logo
- we sell things
- it is a product
- spreading rumours
- a clear USP
- lying about a rival
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