Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 2.🏪 Fair or unfair way to compete: a cleaner stall? (a) an unfair way (b) a fair way to compete
- 3.🏪 Fair or unfair way to compete: a new flavour? (a) an unfair way (b) a fair way to compete
- 4.Which of these is an unfair way to compete? (a) better quality (b) a new flavour (c) grabbing their spot (d) a cleaner stall
- 5.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 6.True or false: “personalised with names” is a clear unique selling point. (a) False (b) True
- 7.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 8.🔍 Which is the odd one out? (a) we sell things (b) we have a table (c) ready in five minutes (d) it is a product
- 9.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) not a USP (b) a clear USP
- 10.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 11.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 12.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) not a USP (b) a clear USP
- 13.🔍 Which is the odd one out? (a) we sell things (b) same as every stall (c) we have a table (d) a new flavour each week
- 14.🔍 Which is the odd one out? (a) a new flavour (b) copying a rival’s logo (c) posting fake reviews (d) breaking their sign
- 15.🧪 How can you find a USP? (a) ask what buyers miss (b) pick a random word (c) copy the rival exactly (d) skip it
- 16.🔍 Which is the odd one out? (a) spreading rumours (b) faster service (c) lying about a rival (d) breaking their sign
- 17.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) it is a product (d) a sugar-free recipe
- 18.True or false: “made from waste paper” is not a unique selling point. (a) True (b) False
- 19.Which of these is not a unique selling point? (a) it is a product (b) a new flavour each week (c) made from waste paper (d) free name tags
- 20.🔍 Which is the odd one out? (a) faster service (b) a cleaner stall (c) breaking their sign (d) a fair, lower price
- 21.Which of these is a fair way to compete? (a) lying about a rival (b) a cleaner stall (c) spreading rumours (d) copying a rival’s logo
- 22.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 23.Which of these is a clear unique selling point? (a) it is a product (b) it has a price (c) delivered to your door (d) we are open
- 24.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a customer (d) a rival seller
- 25.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a rude sign (c) a higher price only (d) a unique selling point
- 26.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 27.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) a clear USP (b) not a USP
- 28.🔍 Which is the odd one out? (a) spreading rumours (b) posting fake reviews (c) a cleaner stall (d) lying about a rival
- 29.🏪 Fair or unfair way to compete: better quality? (a) a fair way to compete (b) an unfair way
- 30.Which of these is not a unique selling point? (a) delivered to your door (b) it has a price (c) personalised with names (d) ready in five minutes
- 31.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a new flavour (d) grabbing their spot
- 32.🔍 Which is the odd one out? (a) lying about a rival (b) a fair, lower price (c) grabbing their spot (d) copying a rival’s logo
- 33.Which of these is not a unique selling point? (a) ready in five minutes (b) delivered to your door (c) we are open (d) made from waste paper
- 34.📊 A rival sells chai at ₹10. Why should you know this? (a) to copy their sign (b) to set a fair price (c) to close them down (d) to complain
- 35.Which of these is a fair way to compete? (a) posting fake reviews (b) lying about a rival (c) better quality (d) spreading rumours
- 36.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 37.Which of these is an unfair way to compete? (a) a cleaner stall (b) better quality (c) friendlier service (d) lying about a rival
- 38.🏪 Fair or unfair way to compete: faster service? (a) a fair way to compete (b) an unfair way
- 39.🔍 Which is the odd one out? (a) friendlier service (b) better quality (c) a cleaner stall (d) copying a rival’s logo
- 40.🏪 Fair or unfair way to compete: posting fake reviews? (a) a fair way to compete (b) an unfair way
Answer key
- a clear USP
- a fair way to compete
- a fair way to compete
- grabbing their spot
- not a USP
- True
- a clear USP
- ready in five minutes
- a clear USP
- an unfair way
- False
- a clear USP
- a new flavour each week
- a new flavour
- ask what buyers miss
- faster service
- a sugar-free recipe
- False
- it is a product
- breaking their sign
- a cleaner stall
- an unfair way
- delivered to your door
- a rival seller
- a unique selling point
- not a USP
- not a USP
- a cleaner stall
- a fair way to compete
- it has a price
- grabbing their spot
- a fair, lower price
- we are open
- to set a fair price
- better quality
- True
- lying about a rival
- a fair way to compete
- copying a rival’s logo
- an unfair way
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