Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
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- 1.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 2.🔍 Which is the odd one out? (a) lying about a rival (b) faster service (c) copying a rival’s logo (d) breaking their sign
- 3.⭐ Is this a clear unique selling point (USP): “delivered to your door”? (a) not a USP (b) a clear USP
- 4.🏪 What is a competitor? (a) a customer (b) a supplier (c) your teammate (d) a rival seller
- 5.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 6.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) not a USP (b) a clear USP
- 7.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 8.🔍 Which is the odd one out? (a) spreading rumours (b) friendlier service (c) a cleaner stall (d) a fair, lower price
- 9.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 10.Which of these is not a unique selling point? (a) delivered to your door (b) free name tags (c) we sell things (d) made from waste paper
- 11.Which of these is an unfair way to compete? (a) faster service (b) copying a rival’s logo (c) a cleaner stall (d) a new flavour
- 12.🔍 Which is the odd one out? (a) copying a rival’s logo (b) posting fake reviews (c) lying about a rival (d) a new flavour
- 13.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) a new flavour each week (d) we sell things
- 14.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 15.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 16.🔍 Which is the odd one out? (a) a fair, lower price (b) better quality (c) friendlier service (d) lying about a rival
- 17.🔍 Which is the odd one out? (a) a cleaner stall (b) posting fake reviews (c) lying about a rival (d) copying a rival’s logo
- 18.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 19.🔍 Which is the odd one out? (a) better quality (b) grabbing their spot (c) friendlier service (d) a new flavour
- 20.🔍 Which is the odd one out? (a) personalised with names (b) same as every stall (c) a sugar-free recipe (d) made from waste paper
- 21.🔍 Which is the odd one out? (a) copying a rival’s logo (b) friendlier service (c) a new flavour (d) a cleaner stall
- 22.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) not a USP (b) a clear USP
- 23.Which of these is an unfair way to compete? (a) faster service (b) better quality (c) spreading rumours (d) a fair, lower price
- 24.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 25.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) same as every stall (d) a sugar-free recipe
- 26.⭐ Two stalls sell lemonade. What helps you stand out? (a) a louder voice (b) a higher price only (c) a rude sign (d) a unique selling point
- 27.🔍 Which is the odd one out? (a) we have a table (b) ready in five minutes (c) it is a product (d) we sell things
- 28.True or false: “ready in five minutes” is a clear unique selling point. (a) False (b) True
- 29.🛍️ Why is competition good for customers? (a) shops get rude (b) it is not good (c) prices always rise (d) they get better choices
- 30.Which of these is a clear unique selling point? (a) personalised with names (b) we have a table (c) we are open (d) same as every stall
- 31.Which of these is a fair way to compete? (a) spreading rumours (b) a fair, lower price (c) breaking their sign (d) copying a rival’s logo
- 32.⭐ Is this a clear unique selling point (USP): “a new flavour each week”? (a) a clear USP (b) not a USP
- 33.Which of these is not a unique selling point? (a) made from waste paper (b) we have a table (c) a new flavour each week (d) a sugar-free recipe
- 34.True or false: “personalised with names” is a clear unique selling point. (a) True (b) False
- 35.Which of these is a clear unique selling point? (a) it has a price (b) we sell things (c) it is a product (d) free name tags
- 36.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 37.🔍 Which is the odd one out? (a) it is a product (b) free name tags (c) it has a price (d) we sell things
- 38.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 39.🏪 Fair or unfair way to compete: a cleaner stall? (a) a fair way to compete (b) an unfair way
- 40.🧪 How can you find a USP? (a) skip it (b) pick a random word (c) ask what buyers miss (d) copy the rival exactly
Answer key
- a clear USP
- faster service
- a clear USP
- a rival seller
- False
- not a USP
- an unfair way
- spreading rumours
- not a USP
- we sell things
- copying a rival’s logo
- a new flavour
- we sell things
- not a USP
- not a USP
- lying about a rival
- a cleaner stall
- a fair way to compete
- grabbing their spot
- same as every stall
- copying a rival’s logo
- a clear USP
- spreading rumours
- False
- a sugar-free recipe
- a unique selling point
- ready in five minutes
- True
- they get better choices
- personalised with names
- a fair, lower price
- a clear USP
- we have a table
- True
- free name tags
- an unfair way
- free name tags
- False
- a fair way to compete
- ask what buyers miss
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