Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.🔍 Which is the odd one out? (a) posting fake reviews (b) a new flavour (c) better quality (d) friendlier service
- 2.Which of these is a clear unique selling point? (a) we sell things (b) it has a price (c) personalised with names (d) we are open
- 3.Which of these is a fair way to compete? (a) copying a rival’s logo (b) a fair, lower price (c) spreading rumours (d) lying about a rival
- 4.Which of these is not a unique selling point? (a) personalised with names (b) it is a product (c) a new flavour each week (d) made from waste paper
- 5.True or false: “free name tags” is a clear unique selling point. (a) False (b) True
- 6.True or false: “a new flavour each week” is a clear unique selling point. (a) True (b) False
- 7.Which of these is an unfair way to compete? (a) faster service (b) a new flavour (c) a cleaner stall (d) grabbing their spot
- 8.🔍 Which is the odd one out? (a) we are open (b) a sugar-free recipe (c) we have a table (d) it has a price
- 9.True or false: “we sell things” is not a unique selling point. (a) False (b) True
- 10.🏪 What is a competitor? (a) your teammate (b) a supplier (c) a rival seller (d) a customer
- 11.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) not a USP (b) a clear USP
- 12.Which of these is a clear unique selling point? (a) delivered to your door (b) it is a product (c) same as every stall (d) we sell things
- 13.🔍 Which is the odd one out? (a) a sugar-free recipe (b) ready in five minutes (c) we have a table (d) free name tags
- 14.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 15.🔍 Which is the odd one out? (a) ready in five minutes (b) a sugar-free recipe (c) we sell things (d) free name tags
- 16.True or false: “personalised with names” is not a unique selling point. (a) True (b) False
- 17.🧪 How can you find a USP? (a) ask what buyers miss (b) skip it (c) copy the rival exactly (d) pick a random word
- 18.🔍 Which is the odd one out? (a) spreading rumours (b) grabbing their spot (c) a cleaner stall (d) breaking their sign
- 19.📊 A rival sells chai at ₹10. Why should you know this? (a) to close them down (b) to copy their sign (c) to set a fair price (d) to complain
- 20.True or false: “we sell things” is a clear unique selling point. (a) True (b) False
- 21.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 22.True or false: “ready in five minutes” is not a unique selling point. (a) True (b) False
- 23.🏪 Fair or unfair way to compete: faster service? (a) an unfair way (b) a fair way to compete
- 24.Which of these is not a unique selling point? (a) a new flavour each week (b) delivered to your door (c) we sell things (d) ready in five minutes
- 25.🏪 Fair or unfair way to compete: breaking their sign? (a) a fair way to compete (b) an unfair way
- 26.🔍 Which is the odd one out? (a) personalised with names (b) we sell things (c) it is a product (d) it has a price
- 27.True or false: “a sugar-free recipe” is a clear unique selling point. (a) True (b) False
- 28.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) a clear USP (b) not a USP
- 29.True or false: “a sugar-free recipe” is not a unique selling point. (a) True (b) False
- 30.⭐ Two stalls sell lemonade. What helps you stand out? (a) a unique selling point (b) a louder voice (c) a rude sign (d) a higher price only
- 31.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 32.🔍 Which is the odd one out? (a) it has a price (b) free name tags (c) we are open (d) it is a product
- 33.Which of these is a fair way to compete? (a) a cleaner stall (b) posting fake reviews (c) lying about a rival (d) breaking their sign
- 34.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) a fair way to compete (b) an unfair way
- 35.Which of these is an unfair way to compete? (a) a new flavour (b) posting fake reviews (c) a fair, lower price (d) friendlier service
- 36.Which of these is a fair way to compete? (a) friendlier service (b) lying about a rival (c) spreading rumours (d) breaking their sign
- 37.Which of these is a fair way to compete? (a) grabbing their spot (b) breaking their sign (c) copying a rival’s logo (d) a new flavour
- 38.Which of these is not a unique selling point? (a) we have a table (b) a new flavour each week (c) a sugar-free recipe (d) personalised with names
- 39.🔍 Which is the odd one out? (a) we have a table (b) same as every stall (c) a new flavour each week (d) it is a product
- 40.🏪 Fair or unfair way to compete: a fair, lower price? (a) an unfair way (b) a fair way to compete
Answer key
- posting fake reviews
- personalised with names
- a fair, lower price
- it is a product
- True
- True
- grabbing their spot
- a sugar-free recipe
- True
- a rival seller
- not a USP
- delivered to your door
- we have a table
- a clear USP
- we sell things
- False
- ask what buyers miss
- a cleaner stall
- to set a fair price
- False
- a fair way to compete
- False
- a fair way to compete
- we sell things
- an unfair way
- personalised with names
- True
- not a USP
- False
- a unique selling point
- False
- free name tags
- a cleaner stall
- an unfair way
- posting fake reviews
- friendlier service
- a new flavour
- we have a table
- a new flavour each week
- a fair way to compete
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