Entrepreneurship Worksheet: USP and Competition
Business tip (Stand out, play fair): A USP is special and true: free name tags, made from waste paper, ready in five minutes, a sugar-free recipe. Not a USP: things every seller has (“we are open”, “it has a price”). Fair competition: quality, service, a fair price, new ideas. Unfair: lies, copying a logo, fake reviews, breaking a rival’s sign, grabbing their spot.
NameDateTime takenScore ___ / 40
- 1.True or false: “a sugar-free recipe” is a clear unique selling point. (a) False (b) True
- 2.⭐ Is this a clear unique selling point (USP): “we are open”? (a) a clear USP (b) not a USP
- 3.🔍 Which is the odd one out? (a) made from waste paper (b) same as every stall (c) free name tags (d) delivered to your door
- 4.True or false: “we have a table” is a clear unique selling point. (a) False (b) True
- 5.⭐ Is this a clear unique selling point (USP): “we have a table”? (a) a clear USP (b) not a USP
- 6.🧪 How can you find a USP? (a) copy the rival exactly (b) pick a random word (c) skip it (d) ask what buyers miss
- 7.Which of these is a fair way to compete? (a) breaking their sign (b) faster service (c) spreading rumours (d) copying a rival’s logo
- 8.True or false: “made from waste paper” is a clear unique selling point. (a) True (b) False
- 9.Which of these is not a unique selling point? (a) a new flavour each week (b) it has a price (c) free name tags (d) ready in five minutes
- 10.Which of these is an unfair way to compete? (a) a fair, lower price (b) a new flavour (c) faster service (d) grabbing their spot
- 11.🛍️ Why is competition good for customers? (a) it is not good (b) prices always rise (c) shops get rude (d) they get better choices
- 12.🏪 Fair or unfair way to compete: friendlier service? (a) a fair way to compete (b) an unfair way
- 13.⭐ Is this a clear unique selling point (USP): “free name tags”? (a) a clear USP (b) not a USP
- 14.Which of these is a clear unique selling point? (a) same as every stall (b) delivered to your door (c) we sell things (d) we are open
- 15.Which of these is a clear unique selling point? (a) it has a price (b) we are open (c) we have a table (d) a new flavour each week
- 16.⭐ Is this a clear unique selling point (USP): “ready in five minutes”? (a) not a USP (b) a clear USP
- 17.True or false: “we sell things” is a clear unique selling point. (a) False (b) True
- 18.Which of these is a fair way to compete? (a) posting fake reviews (b) better quality (c) spreading rumours (d) copying a rival’s logo
- 19.Which of these is an unfair way to compete? (a) better quality (b) faster service (c) a fair, lower price (d) copying a rival’s logo
- 20.🔍 Which is the odd one out? (a) a new flavour (b) better quality (c) spreading rumours (d) a fair, lower price
- 21.🔍 Which is the odd one out? (a) delivered to your door (b) ready in five minutes (c) we sell things (d) free name tags
- 22.🏪 Fair or unfair way to compete: copying a rival’s logo? (a) an unfair way (b) a fair way to compete
- 23.True or false: “delivered to your door” is not a unique selling point. (a) True (b) False
- 24.🏪 Fair or unfair way to compete: better quality? (a) an unfair way (b) a fair way to compete
- 25.🔍 Which is the odd one out? (a) made from waste paper (b) delivered to your door (c) a sugar-free recipe (d) we have a table
- 26.Which of these is an unfair way to compete? (a) friendlier service (b) lying about a rival (c) faster service (d) a cleaner stall
- 27.⭐ Two stalls sell lemonade. What helps you stand out? (a) a rude sign (b) a unique selling point (c) a higher price only (d) a louder voice
- 28.🔍 Which is the odd one out? (a) lying about a rival (b) better quality (c) a new flavour (d) a cleaner stall
- 29.⭐ Is this a clear unique selling point (USP): “it has a price”? (a) a clear USP (b) not a USP
- 30.🔍 Which is the odd one out? (a) we are open (b) it is a product (c) it has a price (d) personalised with names
- 31.⭐ Is this a clear unique selling point (USP): “it is a product”? (a) not a USP (b) a clear USP
- 32.⭐ Is this a clear unique selling point (USP): “we sell things”? (a) a clear USP (b) not a USP
- 33.⭐ Is this a clear unique selling point (USP): “same as every stall”? (a) not a USP (b) a clear USP
- 34.Which of these is a clear unique selling point? (a) free name tags (b) it has a price (c) we sell things (d) we are open
- 35.⭐ Is this a clear unique selling point (USP): “a sugar-free recipe”? (a) a clear USP (b) not a USP
- 36.Which of these is a clear unique selling point? (a) it is a product (b) we sell things (c) personalised with names (d) we are open
- 37.🏪 Fair or unfair way to compete: lying about a rival? (a) a fair way to compete (b) an unfair way
- 38.True or false: “it is a product” is a clear unique selling point. (a) False (b) True
- 39.🔍 Which is the odd one out? (a) copying a rival’s logo (b) better quality (c) faster service (d) a fair, lower price
- 40.⭐ Is this a clear unique selling point (USP): “made from waste paper”? (a) a clear USP (b) not a USP
Answer key
- True
- not a USP
- same as every stall
- False
- not a USP
- ask what buyers miss
- faster service
- True
- it has a price
- grabbing their spot
- they get better choices
- a fair way to compete
- a clear USP
- delivered to your door
- a new flavour each week
- a clear USP
- False
- better quality
- copying a rival’s logo
- spreading rumours
- we sell things
- an unfair way
- False
- a fair way to compete
- we have a table
- lying about a rival
- a unique selling point
- lying about a rival
- not a USP
- personalised with names
- not a USP
- not a USP
- not a USP
- free name tags
- a clear USP
- personalised with names
- an unfair way
- False
- copying a rival’s logo
- a clear USP
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